Over the past few years, RSPA has focused the first issue of connect magazine in the new calendar year to look forward in a variety of ways:
As our Executive Editor Amber was contemplating our 2017 content agenda, she kept coming back to the topics we most frequently hear our reseller members discuss, lament, ponder — how can they compete/differentiate themselves/have their message heard? It was then that we knew the topic we wanted to kick off the year with — marketing!
Marketing is a big term, and can mean many different things, so we wanted to be sure to include something for everyone. We worked with the RSPA Marketing Committee to create a library of marketing know-how. Successful marketing starts with building your marketing plan, identifying specific areas of focus — social media, web marketing and events, avoiding common pitfalls and outlining how to track success.
A huge thank you goes to the Marketing Committee for sharing their time and knowledge so generously. Knowledge and connections are the bedrock of RSPA and this issue is a testament to that AND wonderful people who help provide both within our community.
To a successful 2017!
Kelly T. Funk