Newsletter | August 27, 2019

08.27.19 -- SaaS: Built To Last Or Built To Lose? The Growing Opportunity For On-Premise Vendors

 
7 Ways Software Usage Analytics Can Supercharge Your Marketing Stack
 

Software marketers use a dizzying array of powerful tools to reach, educate, and convert prospects, but they need to be more precise with their targeting and messaging. Adding software usage analytics to your marketing stack will supercharge your campaigns and deliver results that impact the bottom line.

SaaS: Built To Last Or Built To Lose? The Growing Opportunity For On-Premise Vendors
 
One of the advantages that SaaS vendors have is really robust, consumable data on exactly what’s happening at the end-user level in a very efficient way. But on-premise software vendors can easily gain this advantage as well — by leveraging software usage intelligence.
Deciding When To Eliminate Old Features And Versions That Make It Harder To Evolve Your Product
 

Can I dump an old feature that complicates UI changes? What if you could quantify the number of unique users who actively engaged with a legacy feature? You can — here's how.

Q&A With Nir Eyal, Bestselling Author Of Hooked: How To Build Habit-Forming Products
 

Nir Eyal is the author of the best-selling book Hooked: How to Build Habit-Forming Products and the forthcoming Indistractable: How to Control Your Attention and Choose Your Life. In a recent webinar, Nir revealed the patterns that explain why some products and services are incredibly sticky, and how companies like Facebook, Twitter, GitHub, and Slack became masters of retention and engagement.