Software marketers use a dizzying array of powerful tools to reach, educate, and convert prospects, but they need to be more precise with their targeting and messaging. Adding software usage analytics to your marketing stack will supercharge your campaigns and deliver results that impact the bottom line.
One of the advantages that SaaS vendors have is really robust, consumable data on exactly what’s happening at the end-user level in a very efficient way. But on-premise software vendors can easily gain this advantage as well — by leveraging software usage intelligence.
Nir Eyal is the author of the best-selling book Hooked: How to Build Habit-Forming Products and the forthcoming Indistractable: How to Control Your Attention and Choose Your Life. In a recent webinar, Nir revealed the patterns that explain why some products and services are incredibly sticky, and how companies like Facebook, Twitter, GitHub, and Slack became masters of retention and engagement.