Naming is hard. Once you’ve chosen a name and your product or solution is out the door, it’s still not over. What do you call the next version? You only need to look at Apple’s latest iPhone release to realize how difficult version naming can be.
Software marketers use a dizzying array of powerful tools to reach, educate, and convert prospects, but they need to be more precise with their targeting and messaging. Adding software usage analytics to your marketing stack will supercharge your campaigns and deliver results that impact the bottom line.
Today’s selling space moves at the speed of light, and only the survival-of-the-fittest salespeople will thrive. It’s crucial that sellers learn how to adapt to new buyer behaviors so that they can navigate through the sales process and close more deals.
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