Article | February 14, 2019

Scaling The Land-And-Expand Subscription Management Model

By David Appel, Sage Intact

Marketing Collateral For Sales Reps Must Be Accessible On Mobile Platforms

Many growth-stage SaaS companies have embraced the “land-and-expand” subscription business model to win an initial customer and then add value over time that allows for upselling additional products and features. But that creates a strong need to balance both volume and repeatability in automating their processes. Here’s how one company has achieved 100-percent growth using that model.

Utah-based Weave, offers a unique and powerful platform to improve scheduling, customer response, online reputation, team workflow, and revenue generation for healthcare practices. Weave helps practitioners increase and maintain their client base by building stronger relationships.  

Previously, when new dental or optometry practices signed on, Weave’s finance team had to manually enter them into QuickBooks to manually invoice, manually collect, manually recognize revenue, and manually report for their business. It was a laborious – and non-scalable – paradigm for financial management.

Soon, growth overtook that elementary finance infrastructure. Facing the formidable task of issuing, tracking, and collecting from 2,000 customer invoices – and more growth on the way, thanks to a successful Series B round – Weave evaluated multiple cloud financial systems and selected Sage Intacct.

VIEW THE ARTICLE!
Signing up provides unlimited access to:
Signing up provides unlimited access to:
  • Trend and Leadership Articles
  • Case Studies
  • Extensive Product Database
  • Premium Content
HELLO. PLEASE LOG IN. X

Not yet a member of Software Business Growth? Register today.

ACCOUNT SIGN UP X
Please fill in your account details
Login Information
I'm interested in newsletter subscriptions.
ACCOUNT SIGN UP

Subscriptions

Sign up for the newsletter that brings you the industry's latest news, technologies, trends and products.