By Brenda McCurry, Vice President, Merchandising
Marketing can do a great job in helping you keep new business coming in and nurturing existing customer accounts. When you tie your marketing to growth in these accounts, future campaigns become smarter and your sales team is truly extended by your marketing efforts.
Knowing where to begin can be daunting, like boiling the proverbial ocean. Select a few areas where you can start and move forward from there. Even with tight budgets, there are some cost-effective tactics you can focus on while you build your case.
Here are a few that we like:
BLOGS: Blog content can drive site traffic, be repurposed into promotional content, and act as valuable reminders to your social media followers. Be concise, but they do need to be insightful. Focus on solving business challenges.
VIDEOS: Five years ago, we published a “how to” video that still ranks as one of our most clicked videos on our website. Videos are one of the best ways to tell a story to compel an audience to action. Showcase some of your best expertise in a targeted video.