By Samantha Kalany, BlueStar
One of the best ways for ISVs to succeed in this industry is through following a simple step to collect information you may otherwise not know. Watch as you conduct customer surveys, because you’ll soon find yourself collecting several pages of feedback to help make improvements and adjustments on your services. It helps each department in the long run. Trust in the process.
ISVs who offer Software as a Service (SaaS) are given the opportunity to collect data on how their customers feel while using their software. This is the easiest way to receive a sense of transparency with your customer-base, in the comments section. Encourage your customers to be honest, for you won’t know how to fix things, if you don’t know where needs fixing. This 6 Step Customer Survey solution is the perfect way to add a pinch of creativity, while also ensuring a real-time response.
1. Set Your Goals
Maybe you’re trying to gauge the success of your latest software release and want to know the crowd’s reaction. Keep these goals specific to help answer your questions as clearly as possible. As the creator, you can formulate your survey to help you achieve those wants to the best of your ability. At the same time, be sure to think through various strategic paths for this process. You don’t want to wing it and make things up as you go. Know your goal, your ask, your means through which you’ll request this information and your audience.