By Laurie Mega, MarketMuse
When you think of a COS (content optimization system), you probably picture yourself revising old posts to boost their performance. But content optimization should be a part of your entire content creation process. That way, you’re getting all you can out of your content.
There are two ways you can optimize your content: manually, or with the help of AI (artificial intelligence). Both use an eight-step process to create and optimize your content.
First, let’s take a look at the eight steps of content creation, outlined in our infographic, and how you can optimize every stage to ensure you end up producing high-quality content.