Article | November 27, 2018

The Content Optimization System: Using AI To Improve Every Step Of Content Creation

Source: MarketMuse

By Laurie Mega, MarketMuse

People holding gears

When you think of a COS (content optimization system), you probably picture yourself revising old posts to boost their performance. But content optimization should be a part of your entire content creation process. That way, you’re getting all you can out of your content.

There are two ways you can optimize your content: manually, or with the help of AI (artificial intelligence). Both use an eight-step process to create and optimize your content.

First, let’s take a look at the eight steps of content creation, outlined in our infographic, and how you can optimize every stage to ensure you end up producing high-quality content.