The Power Of The Tech Finance Community

By David Appel, Sage Intacct

I recently sat down with Noah Barr, CFO of TrueAccord, and Amanda Kattan, Finance & Strategy Leader at 4^th & King, to talk about the vibrant finance and operations community in Silicon Valley. Our conversation reminded me that we can come together in this difficult time to help each other navigate the pandemic. 

Here are some highlights of our conversation:

Noah started by sharing his perspective on community:

Our management team and our investors have to adjust as things change very rapidly. So, it's nice to have a community both to answer specific questions and to also learn from other people’s experiences.  The SaaS finance community groups I am part of are excellent and very purpose driven.  Maybe you’re facing something that you haven’t dealt with before, so you go to your group. Suddenly someone in the group who’s been in your shoes reaches out and gives you the input you need. I try and give back just as much, sharing how to make improvements or avoid pitfalls.