By Matt Ellis, Seismic
If it feels like we’ve been talking about account based marketing (ABM) forever at this point, well, it’s because WE HAVE. You have vague memories of your 4th grade teacher going over the concept in class. You and your fellow classmates had confused looks on your faces as you turned to each other and whispered “If demand generation tactics have been successful for so long, then why do we need ABM? Oh, by the way, want to trade lunches?”
We could go over the definition of ABM again but come on you should know these things by know. I expect better from you. Besides it’s almost the 4th of July, we don’t have time to be going back over things we covered months ago! We have to get to the beach! Or if you’re in a landlocked state then I’m not really sure what you do, but I’m sure it’s still fun. And if you don’t live in America, then just know I’m sorry. About everything. All of it.