By Amon Prasad
The CEO and founder of an MSP throws some straight talk at software vendors about how to partner with reseller companies like the one he runs.
It’s no secret: Reseller programs can generate revenue at low margins. It’s this benefit, among others like helping to reduce sales churn, the cost of hiring a sales staff, and extra marketing, that makes a reseller program a top-of-the-list choice when it comes to channel initiatives for SaaS vendors. What’s more, when reseller partners are handling the heavy lifting and selling products, SaaS companies can home in on what truly matters: building more effective software and pushing the needle on innovation.