Article | June 25, 2020

4 Tips On How Forecasting Cash Will Help Navigate Uncertainty

By David Appel, Sage Intacct

Clinical Supply Forecasting And Planning

Our software community is facing uncertain times from the COVID-19 pandemic. So, we created a virtual Sage Intacct Modern SaaS Finance Summit to help you navigate cash management, churn, expenses, and forecasting. For our first session on April 2, we gathered a panel of experts to discuss how they are staying ahead of the curve in this rapidly changing business environment caused by the Coronavirus. You can access all content from the summit here.

  • Mike Etheridge, VP Finance, Arena Solutions, a SaaS provider of Product Lifecycle Management solutions
  • Vinny Prajka, Partner at JMI Equity, Growth Equity investor in leading Software Companies, including Arena Solutions
  • Stuart Langer, Director of Product Management, Sage Intacct

Our panelists shared these four tips for forecasting billings, cash, and revenue.

Tip 1: It is all about forecasting cash, churn, and expenses right now 

Forecasting helps bring about rapid change in your organization—it’s the toolset you need to make the right changes to help manage and grow the business. Mike Etheridge, VP of Finance at Arena Solutions, recommends that you “put in place a tool and set cadence with budget owners to create visibility and accountability into strategic plans for where to invest to grow the business.” Given the rapid change and economic certainty that we’re all experiencing today, you’re likely adjusting your business to this “new normal.” Plans may be shifting to survival instead of growth for the moment. Either way, visibility and accountability are even more important.  

Signing up provides unlimited access to:
Signing up provides unlimited access to:
  • Trend and Leadership Articles
  • Case Studies
  • Extensive Product Database
  • Premium Content

Not yet a member of Software Business Growth? Register today.

Please fill in your account details
Login Information


Sign up for the newsletter that brings you the industry's latest news, technologies, trends and products.