Article | February 23, 2017

7 Tips To Help Your Company's SEO And Online Marketing

Source: RSPA
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What many people don’t realize is that SEO is not a “set it and forget it” project. It requires careful planning and a long-term vision for your website. Here, we’ll attempt to give you a few things to consider to maximize SEO results for your company.

Make your website your virtual storefront
Representing your company in the online space to the rest of the world. Brand, position and focus should be clearly represented.

Target goals for your website
Make a checklist. Share with your staff and get their input. Study your analytics and make improvement where needed.

Use stories to drive SEO demand
Unique stories will engage prospects and drive traffic to your site. Make sure your site is equipped to capture visitor data for your remarketing efforts.

Don’t let content get stale
Frequently update your website. Give you audience a compelling reason to keep coming back.

Focus on keywords
Make a list of the keywords that you’d most like to appear in the search for your products. Try to win sought after keywords involving your geography or technology type.

Check your site links
Make sure you are linked to other sites and vice versa. Shared site links will make your site more credible and will generate increased referral traffic.

Don't forget social media
It works the same way. Review what your prospects see when they search you. Ensure social media is constantly sending users to your website.