Newsletter | April 19, 2019

04.19.19 -- Transforming A SaaS Business In A Single Week

 
Featured Magazine Content
Transforming A SaaS Business In A Single Week
 
By Abby Sorensen, chief editor

This founder/CEO shut his SaaS company down for a week and invested half a million dollars to reboot its culture and put it back on a path of rapid growth.

The New Software Marketing Mindset
By Charles Var

A seasoned SaaS CMO shares five simple moves marketers need to nail.

Remote Control: How To Keep An International Workforce In Sync
By Vasco Pedro

The CEO and cofounder of a rapidly growing enterprise software company explains how its mission and culture adapt to encompass team members across seven offices in two countries.

3 B2B Software Pricing Myths In A B2C World
By Chris Mele

Unfortunately, up to 70-point margin swings are quite common in the software industry. Pricing mistakes like this quickly erode trust. By applying B2C sales tactics to your B2B software, you could be inadvertently absorbing a very large amount of risk. 

Web-Exclusive Content
How Product Managers Listen To The Voice Of The Customer
By Keith Fenech, VP, software analytics, Revulytics

Gartner has predicted that by 2021 75 percent of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health (Predicts 2018: Technology Go-to-Market).

From Order To Invoicing And Beyond: Profitero Streamlines SaaS Financial Operations

For years, Profitero’s financial operations were managed with spreadsheets and accounting software. As is the case with many SaaS businesses, spreadsheets had become a fill-the-gap financial tool that the company eventually would outgrow.

Top 5 SaaS Metrics Investors Want To See – By Venture Stage
By David Appel, Sage Intacct

If you don’t prepare ahead of time, you could get stuck not producing the key SaaS metrics that investors want to see when they’re considering whether to invest in your next round. Not preparing the right SaaS metrics by venture stage for your VCs can ultimately reduce valuation, or even kill your fund raise.

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