By Dan Bonnet, Chief Revenue Officer at UserIQ
Every business needs revenue and every business has costs—that much is obvious. Sometimes, however, the line between revenue-drivers and cost-centers becomes rigid. We start to see just the sales team as the department that pays the bills, and departments like customer success as an unavoidable cost of doing business.
What if I told you that your business was sitting on a gold mine that you may be ignoring? If you isolate your sales, customer success (CS), and product teams and only look at CS as a reactive department, then you’re exposing your business to giant gaps in revenue opportunity.
Customer success teams are the relationship builders, maintainers, and improvers. They’re the quarterback of your business. If you place customer success at the center of your business and prioritize company-wide alignment with them and helping users achieve their goals, you can become a revenue powerhouse.
How exactly? Let me explain.