Your Product is Perfect, Now Change
The software market continues to face a paradigm shift driven by the growth of cloud adoption. Not only is this shift accelerating the pace at which software is delivered, desktop software vendors are adopting business models that are increasingly customer-centric.
For vendors that have been in the market for years providing successful on-premise applications, these changes are forcing them to transform their product innovation strategies to support desktop and web solutions in a hybrid environment.
Join IDC’s Mark Thomason and Jeff Hojlo who will share insight on:
When: November 7, 2019 at 2:00 p.m. EST
About the Presenters:
MARK THOMASON, RESEARCH DIRECTOR, IDC
Mr. Thomason was formally the Head of Market Insights at Veritas Technologies, where he was responsible for market insights, market sizing, primary research, and secondary research vendor management. Recent IDC research includes:
- The SaaSification of IT: 2019 Update (Sept 2019)
- Market Analysis Perspective: Worldwide Digital Business Models and Monetization, 2019 (Sept 2019)
JEFF HOJLO, PROGRAM DIRECTOR, PRODUCT INNOVATION STRATEGIES, IDC
Complementing more than 24 years of experience in the IT industry in product marketing roles with companies such as Engage, RSA Security, and Performaworks, Mr. Hojlo has worked for the past 15 years in the Design, Engineering, and R&D Software industry. Prior to working at IDC, he was global industry product marketing lead at Siemens PLM Software and Siemens Industry Automation. Recent IDC research includes:
- IDC’s Worldwide Digital Transformation Use Case Taxonomy, 2019: Engineering and R&D (Oct 2019)
- Product Innovation Cloud Trends — Data from IDC’s Innovation Survey (Sept 2019)