The software market continues to face a paradigm shift driven by the growth of cloud adoption. Not only is this shift accelerating the pace at which software is delivered, desktop software vendors are adopting business models that are increasingly customer-centric.
For vendors that have been in the market for years providing successful on-premise applications, these changes are forcing them to transform their product innovation strategies to support desktop and web solutions in a hybrid environment.
Join IDC’s Mark Thomason and Jeff Hojlo who will share insight on:
Trends in the market and the varying pace at which software vendors are introducing web-based products… or not
Key customer considerations for transforming your product innovation strategy
Mr. Thomason was formally the Head of Market Insights at Veritas Technologies, where he was responsible for market insights, market sizing, primary research, and secondary research vendor management. Recent IDC research includes:
Complementing more than 24 years of experience in the IT industry in product marketing roles with companies such as Engage, RSA Security, and Performaworks, Mr. Hojlo has worked for the past 15 years in the Design, Engineering, and R&D Software industry. Prior to working at IDC, he was global industry product marketing lead at Siemens PLM Software and Siemens Industry Automation. Recent IDC research includes: