Case Study

Usage Analytics: Extensis Uses Revulytics Usage Data To Embed A Quantifiable "Voice of the Customer" Throughout Development

Source: Revulytics
Extensis

Extensis Uses Revulytics Usage Data to Embed a Quantifiable “Voice of the Customer” Throughout Development

Extensis® is a leading developer of solutions that help organizations increase the ROI and value of their digital assets, fonts, and large imagery. Used by more than 100,000 professionals and 5,000 companies across the globe, Extensis' solutions accelerate workflows so customers can achieve their goals faster. 

Challenges

  • Had no data to support their intuitive sense of how customers were using their applications.
  • Wanted to bring more of the "voice of the customer" into their agile development process.