Case Study

Using Targeted In-Application Messaging To Convert More Trial Users To Paying Customers

Source: Revulytics
Convert Trials To Customers

A software company faced a common problem. It was extremely dissatisfied with the number of trial users who converted to paying customers: only 20 sales per 1,000 downloads. And, it was wasting sales resources on low quality leads.

To improve trial conversions and sales efficacy, the company needed a deeper understanding of trial user behavior, and more timely communications to direct users onto “paths to purchase,” and away from paths that typically led to abandonment.

SOLUTION

Through detailed Revulytics Usage Intelligence churn and engagement reports, the company came to understand exactly how long it took trial users to decide whether to purchase or abandon. The reports also showed how many sessions, days, and minutes of actual usage during this period.