Software marketers use a dizzying array of powerful tools to reach, educate, and convert prospects, but they need to be more precise with their targeting and messaging to exceed their goals. Adding software usage analytics to your marketing stack will supercharge your campaigns and deliver results that impact the bottom line.
Everyone is using Google Analytics, Adobe Analytics Cloud or other web analytics today to measure the number of visitors, pages visited, time spent on the site, and more. They’re great at providing valuable insight into website visitor behavior and intention through much of the customer journey, but what happens after their software is downloaded? The lights go out and they don’t know how – or if – the software is being used or even if it’s been installed. This information is critical to driving conversions and retaining customers: you can’t guide their journey if you don’t know what they are doing with your software.
Web Analytics + Software usage analytics
Software usage analytics delivers data and insight into what happens after the download: when the software was installed, how often it is being used, which features are most popular, whether the trial is abandoned, and more. Software analytics shines the light on product behavior and intention where web analytics alone doesn’t allow marketers to so richly target their campaigns.