By James Hodgkinson, CEO & Founder, Webinfinity
A digital first approach to partner management is the foundation of channel success.
The channel seems like an old-school term for what is such an exciting new-world opportunity. As we sit here today, about 70 percent of all revenue created by technology companies is generated by (or fulfilled through) a partner of some kind. That equates to around $3 trillion annually! But somehow the potential of scaling through partners is often overlooked or seen as the domain of “old-school” tech companies.