Magazine Article | December 1, 2017

Why Channel Partners Can Lead To B2B Software Success

Source: Software Executive magazine

By James Hodgkinson, CEO & Founder, Webinfinity

A digital first approach to partner management is the foundation of channel success.

The channel seems like an old-school term for what is such an exciting new-world opportunity. As we sit here today, about 70 percent of all revenue created by technology companies is generated by (or fulfilled through) a partner of some kind. That equates to around $3 trillion annually! But somehow the potential of scaling through partners is often overlooked or seen as the domain of “old-school” tech companies.

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