Newsletter | June 5, 2019

06.05.19 -- Why Your Content Marketing Is Failing

 
Featured Editorial
6 Trends Shaping Enterprise Software Development
Guest Column | By Anubhuti Shrivastava, Arkenea and Benchpoint

Technology evolves at a fast pace, and the enterprise software industry isn't immune. With that in mind, here are six major trends shaping the enterprise software development space in 2019 and beyond.

Why Your Content Marketing Is Failing
Guest Column | By Jay Valentine, ContingencySales.com

Everyone, literally everyone, now does content marketing. And almost all of it, certainly in the B2B space, looks like the same team created it.

Software Insights
Succeeding In Customer Success: Relationships Built To Last
Article | By Sophia Seltenreich, Yesware

Shifting from customer support to customer success isn’t as straightforward as it sounds. People are fickle, interests compete, and customers can test our empathy and patience. So where exactly does customer success start?

How Profitero Streamlines SaaS Financial Operations
Case Study | SaaSOptics

For years, Profitero’s financial operations were managed with spreadsheets and accounting software. As is the case with many SaaS businesses, spreadsheets had become a fill-the-gap financial tool that the company eventually would outgrow.

How The Right Healthcare Payment Methods Can Help You Sell Software To Providers
Article | EVO Payments

Integrating a feature-rich payments solution with the healthcare software application you develop can multiply the value you can provide to your clients and prospects.

Privacy, Piracy, And Product Usage: GDPR Readiness For Software Usage Analytics
White Paper | Revulytics

Tension exists between a person’s right to privacy and an organization’s right to collect personal information for the protection from fraud and improvement of their intellectual property. An organization can achieve balance by considering the laws and regulations in place within the jurisdictions where the organization’s products may be used.

In Case You Missed It
How To Thrive After 30 Years In Business
A conversation with Jim Wieland, JW Software

Started on January 2, 1989, in the basement of President Jim Wieland’s basement, JW Software has grown into a nationally recognized claims administration and RMIS software partner that continues to grow both in sales and staff. Jim took time recently to speak with Software Business Growth about what it takes to be in business more than 30 years, challenges facing the industry today, and more.

Solutions
Experience Self-Service With Elo
BlueStar, Inc.
Standard Duty All-In-One Product Guide
APG Cash Drawer, LLC