Magazine Article | July 17, 2017

Why Your Technology Stack Matters

Source: Software Executive magazine

By Yonas Beshawred, founder and CEO, StackShare

From attracting developer talent to impressing investors, your stack is a representation of your business.

Attractive recruitment benefits — a generous PTO policy, a kitchen stocked with delicious snacks — may be attractive to many potential employees, but when it comes to recruiting the top developer talent, these extras don’t go very far. Today’s superstar engineers want perks, but what they really need to see to get them excited about your company is a killer tech stack.

Every business has a tech stack. Your stack is the set of tools and technologies that you use in your business. It’s everything from your programming language and your database all the way up to which tools the sales department uses, like SalesForce, or the accounting department uses, like Bill.com. It’s the tools you communicate with, like Slack. It’s all the software products that you use. That’s your stack.

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