Understand The Churn Monsters In Your Closet and How To Fight Them!
Intro: Customer Churn and its Monsters
If you are responsible for Customer Success and/or reducing customer churn in your subscription model company, you have monsters in your closet. These churn monsters take big bites out of your customer base causing nightmares for your Customer Success team. Even superior products and smart growth strategies can be killed by out of control churn monsters. Fortunately, you don’t need to be powerless in the face of this scary threat.
In this playbook, we will catalog the twelve common monsters that cause customer churn. For each churn monster, we will give a description of what its churn risk looks like, so Customer Success Managers can easily identify it within their customer accounts. We will also give you actionable tips to help combat each churn monster, and insight into how ChurnZero can help you in your Customer Success journey.
What is Customer Success?
Long term strategy for maximizing customer satisfaction thus decreasing customer churn.
What is Customer Churn?
Customer churn is when a recurring customer or subscriber stops doing business with your company.