Webinar | November 18, 2019

Your Product Is Perfect, Now Change

Source: Revulytics

The software market continues to face a paradigm shift driven by the growth of cloud adoption. Not only is this shift accelerating the pace at which software is delivered, desktop software vendors are adopting business models that are increasingly customer-centric.

For vendors that have been in the market for years providing successful on-premise applications, these changes are forcing them to transform their product innovation strategies to support desktop and web solutions in a hybrid environment.

In this on-demand webinar, IDC’s Mark Thomason and Jeff Hojlo spoke about:  

  • Trends in the market and the varying pace at which software vendors are introducing web-based products… or not

  • Key customer considerations for transforming your product innovation strategy

  • Using analytics throughout the business to ensure your products remain competitive