Featured Software Articles

  1. Heather Margolis: The Channel Journey Of Channel Marketing 4/6/2020

    Instead of speeds and feeds and pretty pictures of storage arrays, we're talking about content and talking about business outcome. – Heather Margolis

  2. Edge Computing Behind The Corporate Firewall – A Growing Cloud Alternative 4/1/2020

    Edge computing is fundamentally different from “computing at the network edge”. Computing at the network edge is about location. The technology, delivered by current hardware vendors, remains the same.

  3. How To Successfully Achieve Digital Transformation 3/24/2020

    Many business leaders would tell you they speak with other executives about how they are transforming their organization and becoming a tech company. However, with all of the focus on digital transformation, we end up missing something really important: How do you get there?

  4. BI Roadblock #2: IT Bottlenecks 3/24/2020

    IT bottlenecks are caused by inadequate reporting tools at the user level.With the proper tools, technical users can then furnish most of their organization’s ad hoc reporting needs.

  5. Anne McClelland: Best Practices For XaaS Channel Optimization 3/23/2020

    Figuring out how to drive technology-as-a-service through and with channel partners is not an easy proposition. Taking on this challenge is the guest of my recent Channel Journeys podcast, Anne McClelland. Anne is the VP of XaaS Channel Optimization, a brand-new research practice at TSIA, the Technology Services Industry Association.

  6. Diversity And Inclusion (D&I) Plan For Technology SMBs 3/23/2020

    Can we talk? As a small business owner, could your diversity and inclusion (D&I) efforts use a little help? Most small business owners responded “yes” to our survey and cited challenges like, “I don’t know where to start,” or “I don’t have the time and resources to dedicate to such an initiative,” or “I’m too small to think about diversity.”

  7. Delivering Next-Gen Innovations Depends On 3 Key Enablers 3/19/2020

    Our future lives will consist of pervasive technology that relies on mobile connectivity, such as 5G and 6G, to deliver personalized experiences and a plethora of use cases for vertical industries. Auxiliary technologies such as AI, quantum computing and blockchain will enable us to seamlessly and securely interact with our technology dense surroundings.

  8. 8 Steps To Startup Marketing 3/18/2020

    Technology startups usually operate at a frenetic pace, focusing on product development and go-to-market strategies to launch a product before the competitor releases something similar (or better). At a certain point though, even the smallest of teams need to think about marketing, brand awareness, demand generation, and go-to-market. But where to begin?

  9. How To Minimize Pain Points And Find Opportunities In A SaaS Pricing Increase 3/16/2020

    A product pricing change is a complicated minefield for any software vendor to navigate—especially when it involves a price increase. While heavy hitters like Salesforce can mandate bumps as high as 7 percent without worrying too much about churn, the average SaaS provider doesn’t have this luxury. For most of us, increasing our subscription pricing rates comes with significant internal and external challenges.

  10. How Enterprise Architects Can Help IT Operations 3/9/2020

    Traditionally, the role of IT operations has been to keep apps and systems running well for the business. But in the era of cloud, DevOps and disruptive technology, keeping the lights on isn’t enough. IT operations people need a broader view of business needs. They need to evolve the infrastructure stack in ways that will maintain stability yet also support business goals. This is no easy shift for people who’ve grown their careers by focusing squarely on the technology: procuring and configuring servers, storage devices, and network components.