Featured Software Articles

  1. Territory Management Costs Less, Delivers More and Sales Reps Love It

    A reported 65 percent of all sales reps don’t make quota. Sales turnover has never been higher. VC funded B2B companies raise over $100 million yet never find profitability. Cost of sales for a B2B company often exceeds total revenue. B2B tech companies are desperately seeking to get revenue up, costs down and VC’s liquid. CRM, Account Based Marketing, sales personas, selling platforms – personalized SPAM; these are the usual candidates virtually all B2B companies try. Sadly, the results remain the same. Actually, they are getting worse.

  2. The Secret To Recruiting The Right Reseller Channel Partners

    Before you invest time, money and team resources in recruiting partner contacts, make sure they work for the right partner companies that align with your products.

  3. 5 Tips For Successfully Enabling Partner Sales Teams

    Extended sales teams are critical assets for vendors operating in a joint-selling model, bringing fresh talent and ideas to the organization’s sales operations. However, whether through partnerships or mergers, it’s critical that vendors equip those coming on board with proper knowledge of the solution and tools to sell effectively. One key tool in enabling external sales teams? In-house mentors.

  4. Tech Leaders Talk National Cybersecurity Awareness Month

    In honor of celebrating the 16th annual National Cybersecurity Awareness Month, leading tech industry experts have provided the comments below showcasing the importance of this holiday.

  5. 3 Reasons To Accept Your Next Customer Conference Invite

    Vendor user conferences are typically designed to celebrate customers and further educate attendees on a solution or suite of products. But, with a designated time to exchange stories and ideas in person, these events also can generate massive value for channel partners.

  6. What To Do When Customer Information Doesn’t Come With Business Acquisition

    Globe POS Systems has been in business for almost 50 years, the last 10 under my ownership. Over the past decade we went from 1 to 13 employees and have grown significantly in the Ontario region. However, six weeks ago we acquired a reseller in the Maritimes.

  7. How To Successfully Build A Channel Program

    In years past, companies would sell their products to customers through word-of-mouth or paid advertisements. As organizations are now able to communicate with their clients more easily, they have the potential to sell to customers outside of their base regions. To ensure they are reaching all potential customers across the United States, companies must commit to making their presence known in new territories. One way to accomplish this goal? Expanding their channel program.

  8. How To Innovate Technology That Anticipates Customers’ Needs

    Competition in every industry will always be fierce. Not only will existing competitors continue to launch new variations of solutions, but also new entrants may shake up your industry with market-disrupting business models.

  9. AI + Intent Data: The Key To Ending Inefficient Marketing Tactics

    There’s no greater transformative force in the world’s businesses than technology’s ability to connect people, increase competitiveness, and ultimately help organizations grow. But as the business technology market nears $4 trillion in annual spend, two significant challenges have emerged for both the businesses who buy technology and the vendors who sell it.

  10. Talking Growth With The Fastest-Growing Software Company Ever Built On The Salesforce App Exchange

    Vlocity is a leading provider of industry-specific cloud and mobile software built in partnership with Salesforce. It is the fastest growing company ever built on the Salesforce AppExchange platform and grew from inception to $100 million in revenue in less than five years. Vlocity’s founder and CEO, David Schmaier sat down with Software Business Growth to talk about scaling a software company, what he learned from his previous ventures, and attracting/retaining top talent.