Marketing is everything you do to acquire customers and maintain a relationship with them, but the ultimate goal of your marketing efforts — whatever those may be — is to match a your company's software to the people who need and want it.
Charles Foley, senior vice president at Talon Storage, is a seasoned high-tech executive with experience in enterprise computing, storage and storage networking, and software. A board member for both public and private companies, Charles has experience building and growing dynamic, fast-moving teams in the high-tech industry including fundraising and liquidity, strategic development, and positioning for long-term success. Charles took time to speak with Software Business Growth about how successful tech companies set themselves apart from those that struggle, as well as offers advice on outsourcing and scaling.
For software companies it is all about bringing the fastest, most scalable, reliable, and secure options to the marketplace whileadvancing customers to the next level so more can happen, more information can be shared, and more knowledge can be collected and saved. As a software developer and vendor, it is not enough to approach a potential client and claim your tech offerings are bigger, faster, bolder and safer than they were last year. You’ve got to prove your claim in the software business world, every single day.
One of my favorite quotes from the legendary business book “Built To Last” by Jim Collins and Jerry Porras is: “All products, services, and great ideas, no matter how visionary, eventually become obsolete. But a visionary company does not necessarily become obsolete, not if it has the organizational ability to continually change and evolve beyond existing product life cycles." If you work in the software space, I’m sure you can relate. That’s why Built To Last is a must-read for anyone serious about building a sustainable, profitable software company.
In the software startup arena, great companies are built upon great products. Without the strong foundation of a solid product that delivers on customers’ needs, any company will struggle to get out of its own way on the road to success, despite plentiful VC investment and a deep sales bench.
In the world of software sales, “social selling” is all the rage. As a software vendor, engaging with prospects on social media platforms such as LinkedIn, Twitter, Instagram and Facebook can help build relationships, create robust networks of potential buyers, and increase visibility for the solution itself.
While much of the discussion around AI deals with the societal implications of this transformative technology, very little is spent on the subject of what it means for the software industry. Given that software is the primary vehicle for AI and software will be its UX, there are massive implications for this multi-trillion dollar industry.
As work in general becomes increasingly specialized, organizations are focusing more on candidates with the specific skills needed to compete in the global marketplace. In other words, they are less concerned with who someone is and more focused on what they can do. This change, of course, is a challenge for recruiters since many candidates have not come to this realization yet. Recruiters still receive reams of traditional resumes which force them to dig through mountains of glowing but irrelevant language to find the gold they need.
Charles Foley, senior vice president at Talon Storage, is a seasoned high-tech executive with experience in enterprise computing, storage and storage networking, and software. A board member for both public and private companies, Charles has experience building and growing dynamic, fast-moving teams in the high-tech industry including fundraising and liquidity, strategic development, and positioning for long-term success. Charles took time to speak with Software Business Growth about how software companies can do more with less, making difficult resource allocation decisions, and more.
BetterCloud — SaaS security for applications such as G Suite, Dropbox, Slack, and Office 365 — recently hired their first VP of Channel, Emily Cataldo who will be responsible for the strategy, management, and expansion of BetterCloud’s channel partner ecosystem including resellers, services, and distribution partners across all the applications the company supports. Cataldo took time to speak with Software Business Growth, answering questions about why she joined BetterCloud and her vision for the future, as well as offering advice for other software companies looking to start or grow a channel program.
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