ISV Guest Contributors

  1. How Product Managers Listen To The Voice Of The Customer

    Gartner has predicted that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health (Predicts 2018: Technology Go-to-Market). Based on this prediction, we were interested to see where things stand today and wanted to get a better sense of how Product Managers are currently using customer data and listening to the voice of the customer.

  2. 3 Ways To Boost Channel Sales Through Better Marketing Content

    The right content can transform sales reps into teachers. They become sources of information, rather than someone who simply repeats a tagline. They become problem solvers who understand the challenges that their prospects face. They become coaches who are equipped to understand their prospects’ strengths and weaknesses—and encourage them to think differently. And by championing the right content, they become thought leaders.

  3. If All Sales Is Account-Based, Why Isn’t All Of Marketing: Bridging the Sales And Marketing Communications Gap

    A strong relationship—one that yields results in shared objectives—demands solid communication. When it comes to sales and marketing teams, many B2B organizations are not there yet.

  4. How To Master Outbound Sales (Even Without A $100k MBA)

    Lead generation is one of the most significant and challenging processes for a business. Whether you have a B2B company or a B2C one, gathering leads translates directly to your future growth. And to increase your customer base, you’ll have to invest in different strategies to get the results you need. One of them is the process of outbound sales.

  5. The Content Optimization System: Using AI To Improve Every Step Of Content Creation

    When you think of a COS (content optimization system), you probably picture yourself revising old posts to boost their performance. But content optimization should be a part of your entire content creation process. That way, you’re getting all you can out of your content.

  6. What Fuels B2B Communication Channels

    Time is always a key factor in sales. There's nothing worse than reaching out and getting “ghosted." One way to alleviate this anxiety is to reach out via multiple channels to find the best way your prospect or customer prefers to communicate.

  7. What Can Growing SaaS Businesses Do Better in 2019?

    84% of new software today is delivered as-a-service. Yet, as we turn the corner toward 2019, many businesses remain ill-prepared for the unique challenges that come with moving to a subscription model and managing a SaaS business.

  8. Channel Enablement Definition – What Is Channel Enablement?

    A channel enablement definition is: utilizing resources to ensure that channel sellers have all the tools they need to be successful—and that the organization can track the success of their efforts—to increase operational efficiency and improve alignment. What is channel enablement exactly? Channel enablement has emerged as a leading concern for organizations that rely heavily on partners to sell and market their products and services.

  9. Scaling Customer Feedback

    Receptive CEO Hannah Chaplin recently spoke with Chartmogul’s Ed Shelley about scaling customer feedback, how you can balance product vision with feature requests, common mistakes companies make with feedback, and strategies for prioritizing input from customers.

  10. What A CIO Needs To Know About Cloud Security

    Major data breaches are no longer a rare occurrence in the business world. It comes as no surprise, under those circumstances, that cybersecurity in general is a hot topic. With cloud-based solutions becoming so widely used, cloud security is one of the primary concerns of IT professionals.