The internet has achieved many things in the business world over what historically amounts to a very small period of time, and all fundamentally through its ability to connect. Consequently, the world of partner marketing has seen its opportunities increase exponentially. At any time, from anywhere, you can reach out to anyone in the world. And as culture changes, new technologies arrive, and existing technologies mature, partner marketing only stands to grow further as we advance through 2019 — but what specifically should you anticipate experiencing by the time 2020 arrives? Let’s take a look at 6 partner marketing trends that should prove exciting this year:
Your partners are the bread and butter of your business, but getting them to choose you in the first place can be a major source of frustration for some companies. More often than not, your partners are snowed under with options from other vendors, which means it’s up to you to stand out and show them why they should go with you over anyone else. This is where your onboarding process can really make a difference. It’s the perfect time to show new partners the value they can get from you and highlight why they should stick around.
By 2020, more than 80 percent of software providers will change their business models from “traditional” perpetual license and maintenance to subscription-based models. A perpetual model requires customers to pay a fee upfront to purchase a license for the system or application, whereas a SaaS model requires a monthly subscription fee. While some providers, such as Dropbox, were created “as a service,” thousands of other software vendors that started out with traditional licensing models are realizing that gaining market share means embracing the preference for SaaS.
Software piracy is still a big issue. Customer overuse is still a big issue. So let’s talk about software compliance analytics and the data that helps you convert pirates into paying customers.
Integrated payments can streamline processes, increase security, save time, and allow your clients to provide better service.
This strategy will result in a higher level of user buy-in, more likelihood that users will take advantage of all software features, and increased value to your customers.
For ISVs, payments M&A activity can mean you arrive at work one day to find that your payment processing partner is different than the day before. You may even suddenly be linked to a company that you had decided not to partner with for one reason or another — or you may now be a part of an ISV partner program at a company that offers what you had considered a rival solution. Regardless of the situation, payments M&A activity begs the question: Stay or go?
Oh, hello there. Welcome to 2019. Have you emerged from your cocoon of holiday warmth? Judging by the leftover cookie crumbs on your face, the answer to that question appears to be “sort of.” No matter, the year is off to a blistering start as it always is in the world of sales and marketing. Perhaps you’re still wrapping up plans for the new year, or maybe you’ve hit the ground running right away. Wherever you are to kick off 2019 there are some trends you need to be aware of to be fully prepared.
The sales enablement industry has reached the point where there are many different vendors that offer some unique tools and features. It can be difficult to sort through all the vendors and determine what’s the best fit for your organization. This task is made even more difficult when you realize that investing in a sales enablement solution is a huge step for any organization. It will impact many different stakeholders, reallocate resources, and upend traditional processes.
For most manufacturing organizations there are many other concerns besides content marketing, and rightfully so. There are product concerns, logistical concerns, operational concerns, research & development concerns, and sales concerns. That’s a lot of concerns. “Concerns” kind of sounds weird now doesn’t it? Did you know that phenomenon is called semantic satiation? Fun fact!
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