The speed of business continues to increase, companies face new threats from competitors and those businesses who fall behind feel the pain. Add to this higher-than-ever customer expectations, compliance concerns nationally and globally, and ongoing threats from cybercriminals, and you may feel like it’s harder to operate than ever.
Interested in hearing from the leaders of software license compliance on the front lines of software piracy? Of course you are! These topics are usually covered in one-to-one conversations away from microphones, so we are excited to bring you a new podcast series that features candid discussions from software vendors, law firms, and other thought leaders.
Data Talks is Exago's podcast on all-things business intelligence, analytics, and application software. Did you know there are 43 different ways to calculate churn? This month, we get some much-needed guidance from CloudKPI co-founder Maeve Kneafsey on counting customers, measuring churn, and calculating customer acquisition cost (CAC) — it’s not as straightforward as it sounds. Should you count customers by contract, for example, or by logo? Should you keep your eye on both counts, and if so, to what end? We explore these and other nuances around summarizing SaaS performance.
CompTIA's Smart Cities Advisory Council has identified these 4 critical skills needed for successfully implementing smart cities solutions. Check out this inforgraphic to discover these critical skills along with other hard skills, soft skills, and management skills.
Technology Buyer's Journey, Developed by the Channel Advisory Board and the Business Applications Industry Advisory Council. This graphic shows the journey of a technology buyer including the key elements that a buyer (end user company) experiences when making a technology purchasing decision.
There are plenty of reasons for solution providers to get excited about blockchain, but there’s also a lot to do before most can develop successful practices, according to members of CompTIA’s Blockchain Advisory Council. Blockchain, most notably associated with cryptocurrencies such as Bitcoin, uses an open, distributed ledger of data that permanently records transactions through cryptography, timestamps and transactional data—all meant to prevent alteration of the data. But that’s just scratching the surface, according to Jim Gitney, CEO of Group50, an Upland, Calif.-based solution provider and co-chair of CompTIA’s Blockchain Advisory Council.
Regardless of your particular methodology in calculating churn, there are best practices you can (and should) be following to benefit from the results. Following are three mistakes SaaS companies need to avoid as they set about tracking their churn.
We get it. Your day piles up with demands on time and attention faster than you can say “cold call.” Whether you’re heads down prospecting, meeting with your sales team, or simply trying to survive the 100 calls you have scheduled, you’re focusing most of your attention outward.
Customer Success. If you’re in B2B/SaaS, you’ve surely heard the term and how it differs from Customer Support as a business function. For the uninitiated – Customer Success is the long-term (vs. short-term/transactional) effort of managing customer relationships while continuing to provide value. By making your customers as successful as possible, your customers’ lifetime value (CLTV) to the company increases, resulting in stable growth.
Even if you’re brand new to software usage analytics you can start seeing results quickly. You and your team can gain valuable, game-changing insights that reduce assumptions about your users’ behavior and bring knowledge into your decision making processes.
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