POS resellers are essential to a vendor’s strategy to target its products to the right market. Without the benefit of channel partnerships, vendors would be hard-pressed to gain brand mindshare.
EMV (“Europay International, MasterCard, and Visa”) is a set of standards for interactions between chip cards and point-of-sale (POS) devices. Essentially, EMV, chip cards, and smart cards all mean the same thing. EMV helps prevent payment card fraud via an additional layer of security provided by an embedded microchip.
When used together, tokenization and encryption provide a layered security approach to protect sensitive card data at rest and in transit.
Next day funding continues to be a hot topic in merchant services. Despite the popularity of next day funding, merchant account providers often still ask us questions about how it works. To appreciate the benefits of next day funding, it’s helpful to understand the normal funding cycle for credit card processing. I will walk through a simple example to illustrate the difference.
Partnerships between POS ISVs and resellers provide mutual benefits: They help ISVs scale the distribution of their software solutions while opening opportunities for VARs to add value for their customers.
Payment processing offers value beyond recurring revenue; it can also help ISVs build stickier relationships with their customers.
By now, every retailer should be aware of just how much influence a quick and efficient point-of-sale (POS) transaction has on their customers’ total shopping experience. But they might not be aware of just how critical it is to move their EMV-PCI compliant semi-integrations to the cloud to continue delivering that type of satisfaction in the most cost-efficient way.
It’s undeniable that the original EMV technology falls short in terms of providing an ideal checkout experience for the consumer. As a software provider, you can turn this experience around for your customers and their consumers.
As a merchant involved with cardholders, terminals, and banks, sooner or later you’re going to encounter a chargeback.
There are a lot of myths about EMV going around, specifically what your smaller merchant customers are required to do. Sooner or later, all merchants who accept card-present payments will be impacted by the transition to EMV, so it is best to get your customers up-to-date soon!
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