For years copywriters have used basic scientific principles of persuasion and influence to come up with a number of writing techniques that reliably draw readers into their content. These formulas just plain work – and can stop people in their tracks and compel them to read your cold email. Here are 10 of the best formulas we’ve come across, as seen in real-world cold email examples from Yesware sales reps and others.
The financial advising firm noticed they were burning valuable resources manually updating sales materials. With Seismic, they were able to automate those updates, ensure total accuracy, and speed up the update process by 33%. Watch how else their marketing and sales teams discovered the Seismic difference.
Alan Yarborough, Sales Enablement Marketing Manager at Blackbaud, shares how Seismic has helped marketing empower sales with the right content for every selling scenario to impact the bottom line.
Kathleen Voboril, Director of Digital and Marketing Operations at Elekta, explains how Seismic helped break down internal silos between marketing and sales, leading to better content from Marketing and 350% more content being used by Sales.
Senior Software Developer Dave Killough and VP of Product Development and Delivery Tom Gimpel of SofterWare about the data science behind their nonprofit fundraising platform, DonorPerfect. We find out what sorts of experiments they run, what insights they’ve uncovered, and how they use embedded BI to pass that value on to their clients.
We follow data whisperer Jen Stirrup through the circles (rectangles?) of spreadsheet hell, learning how companies find their way there and what they must to do escape. Protip: put an executive in the lead if you want to make it out at all.
We bring on three-time entrepreneur and Exago CEO Mike Brody to discuss management strategy with Les Trachtman, six-time CEO successor and author of "Don't F**k It Up: How Founders and Their Successors Can Avoid the Clichés That Inhibit Growth." Being good at founding software startups doesn’t necessarily make you good at scaling them, but some smart tactical decisions can help you make the transition.
Bryce Lee, Director of Product Management at Strategic Insurance Software (SIS or Sisware), and Marc Jorrens, Founder and Solutions Architect with Outbound Software, talk about why they chose to invest in embedded ad hoc business intelligence software and what impact that has had on their end users.
Kevin Smith of NextWave BI and Deanna Glinka of Quorum Software share tips and trade war stories from behind the front lines of data product management.
Jason Kochel of WorkWave and Leo Daiuto of The Revolt Group talk about marketing BI to very different user groups.
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