The finance team of a growing company can only handle so much volume before operations break or slow to a crawl. In fact, not investing or delaying an investment in a financial operations platform for your finance team may bottleneck your business with the constant flow of new sales orders, invoices, revenues, contract changes and renewals.
As a founder or leader of a B2B SaaS business, you’re focused on driving exponential growth, while at the same time operating lean. You need to get funded and stay funded and eventually get acquired. How you invest in your people, processes and technology is a balancing act that, when done effectively, can empower your team to help get you to the next level. Since your financial operations will be front and center in all funding conversations, you need to build a foundation for operational excellence in areas that will help reduce risk without negatively impacting your profitability.
If you don’t prepare ahead of time, you could get stuck not producing the key SaaS metrics that investors want to see when they’re considering whether to invest in your next round. Not preparing the right SaaS metrics by venture stage for your VCs can ultimately reduce valuation, or even kill your fund raise.
These formulas just plain work – and can stop people in their tracks and compel them to read your cold email. Here are 10 of the best formulas we’ve come across, as seen in real-world cold email examples from Yesware sales reps and others.
The financial advising firm noticed they were burning valuable resources manually updating sales materials. With Seismic, they were able to automate those updates, ensure total accuracy, and speed up the update process by 33%. Watch how else their marketing and sales teams discovered the Seismic difference.
Alan Yarborough, Sales Enablement Marketing Manager at Blackbaud, shares how Seismic has helped marketing empower sales with the right content for every selling scenario to impact the bottom line.
Kathleen Voboril, Director of Digital and Marketing Operations at Elekta, explains how Seismic helped break down internal silos between marketing and sales, leading to better content from Marketing and 350% more content being used by Sales.
Senior Software Developer Dave Killough and VP of Product Development and Delivery Tom Gimpel of SofterWare about the data science behind their nonprofit fundraising platform, DonorPerfect. We find out what sorts of experiments they run, what insights they’ve uncovered, and how they use embedded BI to pass that value on to their clients.
We follow data whisperer Jen Stirrup through the circles (rectangles?) of spreadsheet hell, learning how companies find their way there and what they must to do escape. Protip: put an executive in the lead if you want to make it out at all.
We bring on three-time entrepreneur and Exago CEO Mike Brody to discuss management strategy with Les Trachtman, six-time CEO successor and author of "Don't F**k It Up: How Founders and Their Successors Can Avoid the Clichés That Inhibit Growth." Being good at founding software startups doesn’t necessarily make you good at scaling them, but some smart tactical decisions can help you make the transition.
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