Software Sales & Marketing

  1. Why We Hired A Cartoonist And Hollywood Script Writer Before A VP Of Marketing

    B2B marketing is dead today, killed by a total lack of innovation, imagination, and style. So, if one is taking a disruptive product to market, what does one do?

  2. Shortlist Qualifications For Sales Enablement Solutions

    The sales enablement industry has reached the point where there are many different vendors that offer some unique tools and features. It can be difficult to sort through all the vendors and determine what’s the best fit for your organization. This task is made even more difficult when you realize that investing in a sales enablement solution is a huge step for any organization. It will impact many different stakeholders, reallocate resources, and upend traditional processes.

  3. Turning Customer Relationships Into Partnerships

    For sales executives aiming to close the deal, it’s equally important to focus on what happens after the close. Specifically, after the sale has been made it’s critical to continue to cultivate and expand the customer relationship and realize the relationship is not simply transactional.

  4. Advice For Marketing IT Services & Solutions To The Hospitality Industry

    Crystal Barrineau is director of marketing at OrderCounter — a technology company that specializes in point of sale and cloud-hybrid solutions for restaurants. Crystal took time to talk with about the importance of on-site demos, marketing tactics that work in hospitality, and more. VARs take note: while OrderCounter may be a software provider, Crystal offers up some good nuggets VARs — particularly those in the POS world — should pay attention to.

  5. 3 Ways RFP Responders Can Better Help Companies Win More Business

    Unlike sales professionals who may traverse the country from one trade show or convention to another on a weekly basis, RFP responders often stay put year-round. As such, many of the attendees found tremendous value in the ability to finally connect with like-minded folks who share the common goal of helping their companies win more business.

  6. Why Strategic Partnerships Are Key To AI And ML Success

    Artificial intelligence (AI) and machine learning (ML) technology firms’ channel strategies have become increasingly reliant on strong strategic partnerships and trusted resellers. It is critical to select best-of-breed companies who can bring data-driven value to the technology platform.

  7. Cold Email Templates, 56 Elements & Examples That Get Responses And Sales In 2019

    There’s no faster way to get a prospect’s attention than outreach. The question is, how do you make great cold email templates that grab attention and generate a response? In this guide, you’ll learn everything you need to know to create great cold email templates. We cover best practices, attention-grabbing subject lines, and copy that will compel your prospects to respond. If you’re looking for a way to create appointment-generating cold emails, then this guide is for you.

  8. 24 Sales Prospecting Techniques For 2019

    In this mega-guide, you’re going to learn 24 of the best sales prospecting techniques that will supercharge your pipeline in 2019 and beyond. You won’t find any old-school tactics here. Just a best-of-breed list of the most effective sales prospecting strategies and tactics you can test today.

  9. Sales Strategy: What Is It And How To Build An Effective One (Plus 13 Actionable Examples)

    In this post, we’ll explor 13 winning sales strategies. But before you see the different sales strategies you can use to boost your sales, let’s first understand the different types of sales strategies that B2B companies use.

  10. Here’s How To Set Sales Goals (That Get Results)

    It’s easy to set quarterly goals for your salespeople. You simply work out what the company needs in revenue this year – and split that into four. Set the goals for your sales team to reach and the company wins.  Couldn’t be easier, right?  But then goals are missed. Those amazing profits aren’t realized. And you’re left wondering why. Truth is, setting more effective goals is the way to reach them. By planning your goals around a few strategic points, you can set goals that aren’t just realistic but are also motivating.