You know it all too well. But, if you’re like many, you hesitate to admit the reality: It just isn’t easy being a CFO. Your company relies on you for financial leadership, but as your organization grows, so do the challenges—board reporting, SaaS metrics, managing burn, faster closes, smarter revenue management, deeper analyses, regulatory compliance, multinational consolidations. Add it up, and the headaches and sleepless nights are almost inescapable.
As the office of the SaaS company controller becomes ever more strategic—creating higher levels of financial visibility to help drive growth and profitability—the financial organization’s relationship to the controller role must evolve as well.
In most sales organizations, there is a fine line between average and exceptional sales reps, those that barely hit their quota and those that often exceed it. On the surface, it might seem like the luck of the draw for those reps that are excelling, but there are usually very perceptible—and replicable—habits and practices that exceptional reps possess and exercise. And prospects notice, since, according to Forrester, 70 percent of executive buyers claim salespeople are not prepared for their sales conversations. Therefore, how can managers keep exceptional reps on the right track, and help others break their bad habits?
Sales communication needs to take the leap forward alongside all of the other technological advancements that are reshaping the world of Sales and Marketing.
Without a marketing strategy, it’s difficult to target your message to customers about how you can support their business needs and goals. The more you hone the message, the better customers understand the value you provide, which gives them an incentive to engage and transact with you.
As blatantly obvious as it sounds, Sales and Marketing alignment is beyond critical for any organization. According to the Aberdeen Group, 74% of best-in-class organizations have a strong relationship between Sales and Marketing. So why is such common knowledge often hard to act on – let alone perfect?
Firms seeking enterprise-grade sales enablement solutions that include data aggregation and selective distribution controls first have a questions to answer: Should they custom-build internally or partner with an external vendor? his whitepaper reveals why enterprises need not wait to access a technology platform they can call their own and why they no longer have to undertake massive, capital-consuming development efforts to do so.
How to maximize the impact of your sales and marketing tech stack.
Sales leaders are constantly on the lookout for new ways to improve processes, motivate their teams, unlock efficiencies, and ultimately close more deals.
Since the emergence of the commercial software industry, software vendors have struggled to overcome piracy and license misuse. Traditionally, software vendors have turned to four common approaches: licensing systems, software protection, internal compliance, and legal action. Each approach has its strengths and weaknesses.
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