Software White Papers

  1. Protect Yourself: 8 Security Best Practices For Retailers
    10/21/2019

    The retail industry is a favorite target of cyber attackers. Hackers know a successful attack on a retailer can give them access to the data of thousands or even millions of payment cardholders. Cyber criminals can sell that data for a tidy profit to other criminals on the dark web who use it for fraud, identity theft, and phishing attacks. Cyber crime is big business; it’s projected to cause damages of $6 trillion by 2021 on organizations of all types and sizes.

  2. Your Definitive Guide To Fighting Customer Churn
    10/21/2019

    Understand The Churn Monsters In Your Closet and How To Fight Them!

  3. Confessions Of A Subscription CFO: Coping With The Business Challenges Of Growth
    7/10/2019

    You know it all too well. But, if you’re like many, you hesitate to admit the reality: It just isn’t easy being a CFO. Your company relies on you for financial leadership, but as your organization grows, so do the challenges—board reporting, SaaS metrics, managing burn, faster closes, smarter revenue management, deeper analyses, regulatory compliance, multinational consolidations. Add it up, and the headaches and sleepless nights are almost inescapable. 

  4. The 5 Questions SaaS CFOs Should Ask Their Controller
    6/26/2019

    As the office of the SaaS company controller becomes ever more strategic—creating higher levels of financial visibility to help drive growth and profitability—the financial organization’s relationship to the controller role must evolve as well.

  5. 7 Bad Sales Habits And How Sales Enablement Can Break Them
    5/23/2019

    In most sales organizations, there is a fine line between average and exceptional sales reps, those that barely hit their quota and those that often exceed it. On the surface, it might seem like the luck of the draw for those reps that are excelling, but there are usually very perceptible—and replicable—habits and practices that exceptional reps possess and exercise. And prospects notice, since, according to Forrester, 70 percent of executive buyers claim salespeople are not prepared for their sales conversations. Therefore, how can managers keep exceptional reps on the right track, and help others break their bad habits?

  6. How To Build An Effective Sales Communication Strategy
    5/16/2019

    Sales communication needs to take the leap forward alongside all of the other technological advancements that are reshaping the world of Sales and Marketing.

  7. Digital Marketing: Cost-Effective Branding And Messaging For POS Solution Providers
    2/27/2019

    Without a marketing strategy, it’s difficult to target your message to customers about how you can support their business needs and goals. The more you hone the message, the better customers understand the value you provide, which gives them an incentive to engage and transact with you.

  8. 8 Challenges Of Sales And Marketing Alignment
    1/16/2019

    As blatantly obvious as it sounds, Sales and Marketing alignment is beyond critical for any organization. According to the Aberdeen Group, 74% of best-in-class organizations have a strong relationship between Sales and Marketing. So why is such common knowledge often hard to act on – let alone perfect?

  9. To Build Or Buy An Enterprise Technology Solution
    1/16/2019

    Firms seeking enterprise-grade sales enablement solutions that include data aggregation and selective distribution controls first have a questions to answer: Should they custom-build internally or partner with an external vendor? his whitepaper reveals why enterprises need not wait to access a technology platform they can call their own and why they no longer have to undertake massive, capital-consuming development efforts to do so.

  10. Achieving An End-To-End View Of Your Buyer's Journey
    1/16/2019

    How to maximize the impact of your sales and marketing tech stack.