Software White Papers

  1. Is Your SaaS Or Subscription Business Outgrowing QuickBooks?
    4/3/2019

    There are five main reasons B2B SaaS or subscription-based businesses look for alternatives to QuickBooks. But the truth is solutions exist that address each challenge and make it possible to not only delay an ERP but to thrive until the move is right. 

  2. A Comprehensive Guide To Ad Hoc Reporting For SaaS
    3/27/2019

    “Why should I give my users ad hoc reporting? They don’t want to create reports. Half of them barely use Excel.” We get variations on this question from software vendors all the time.

  3. Digital Marketing: Cost-Effective Branding And Messaging For POS Solution Providers
    2/27/2019

    Without a marketing strategy, it’s difficult to target your message to customers about how you can support their business needs and goals. The more you hone the message, the better customers understand the value you provide, which gives them an incentive to engage and transact with you.

  4. 8 Challenges Of Sales And Marketing Alignment
    1/16/2019

    As blatantly obvious as it sounds, Sales and Marketing alignment is beyond critical for any organization. According to the Aberdeen Group, 74% of best-in-class organizations have a strong relationship between Sales and Marketing. So why is such common knowledge often hard to act on – let alone perfect?

  5. To Build Or Buy An Enterprise Technology Solution
    1/16/2019

    Firms seeking enterprise-grade sales enablement solutions that include data aggregation and selective distribution controls first have a questions to answer: Should they custom-build internally or partner with an external vendor? his whitepaper reveals why enterprises need not wait to access a technology platform they can call their own and why they no longer have to undertake massive, capital-consuming development efforts to do so.

  6. Achieving An End-To-End View Of Your Buyer's Journey
    1/16/2019

    How to maximize the impact of your sales and marketing tech stack.

  7. 12 Sales Enablement KPIs For Enterprise Sales Leaders
    1/16/2019

    Sales leaders are constantly on the lookout for new ways to improve processes, motivate their teams, unlock efficiencies, and ultimately close more deals.

  8. Insights From Investors: SaaS KPIs And Best Practices
    1/8/2019

    Traditional financial metrics and legacy ERP systems don’t provide adequate insights into the performance and growth of SaaS businesses. That’s because these metrics and systems were created for companies selling “one-time” products and simply don’t work for a recurring revenue business model. We understand — we’ve spent the last 10 years building our subscription management platform to help SaaS businesses better manage the recurring relationships with their subscribers and streamline the entire customer life cycle.

  9. Software Theft Has Cost Developers Billions Of Dollars, Sometimes Making The Difference Between Sustainable Profit And Unsustainable Loss
    12/19/2018

    Since the emergence of the commercial software industry, software vendors have struggled to overcome piracy and license misuse. Traditionally, software vendors have turned to four common approaches: licensing systems, software protection, internal compliance, and legal action. Each approach has its strengths and weaknesses. 

  10. Privacy, Piracy, And Product Usage: GDPR Readiness For Software Usage Analytics
    12/19/2018

    Tension exists between a person’s right to privacy and an organization’s right to collect personal information for the protection from fraud and improvement of their intellectual property. An organization can achieve balance by considering the laws and regulations in place within the jurisdictions where the organization’s products may be used.