As blatantly obvious as it sounds, Sales and Marketing alignment is beyond critical for any organization. According to the Aberdeen Group, 74% of best-in-class organizations have a strong relationship between Sales and Marketing. So why is such common knowledge often hard to act on – let alone perfect?
Firms seeking enterprise-grade sales enablement solutions that include data aggregation and selective distribution controls first have a questions to answer: Should they custom-build internally or partner with an external vendor? his whitepaper reveals why enterprises need not wait to access a technology platform they can call their own and why they no longer have to undertake massive, capital-consuming development efforts to do so.
How to maximize the impact of your sales and marketing tech stack.
Sales leaders are constantly on the lookout for new ways to improve processes, motivate their teams, unlock efficiencies, and ultimately close more deals.
Traditional financial metrics and legacy ERP systems don’t provide adequate insights into the performance and growth of SaaS businesses. That’s because these metrics and systems were created for companies selling “one-time” products and simply don’t work for a recurring revenue business model. We understand — we’ve spent the last 10 years building our subscription management platform to help SaaS businesses better manage the recurring relationships with their subscribers and streamline the entire customer life cycle.
Strengthen your license compliance strategy. Software piracy remains a $43B challenge. Traditionally, software vendors have turned to four common approaches to piracy: licensing systems, software protection, internal compliance, and legal action. In this whitepaper, learn how compliance usage analytics can significantly strengthen your overall license compliance strategy, and how layering compliance analytics with your current techniques can add value to each of them, helping you transform surprisingly large numbers of pirates into paying customers.
Tension exists between a person’s right to privacy and an organization’s right to collect personal information for the protection from fraud and improvement of their intellectual property. An organization can achieve balance by considering the laws and regulations in place within the jurisdictions where the organization’s products may be used.
We asked the product management community about software usage data. This report shows what they told us. Gartner has predicted that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health.
Software usage analytics arms product management and marketing professionals with answers and insights to crucial questions about user environments, prospect evaluation and buying cycles, product trial conversions, renewals and upgrades, feature usage, and software reliability.
Development teams are challenged to build increasingly competitive products, but they must overcome difficult tradeoffs to do so. They must prioritize a mounting backlog of new feature requests, balance innovation with maintenance, manage growing technical debt, improve quality and usability, accelerate delivery, and reduce cost — all at the same time.
|
|
|
|
|
|
|
|
|