SBG Reseller Channel

  1. Payment Processing 101 For ISVs In Non-Traditional Markets 3/2/2020

    ISVs often associate payment processing with the retail and hospitality verticals, but there are opportunities beyond these markets for software companies to make money from payment residuals. Dan Viscount — SVP and Co-General Manager, IPOS Division at EVO — recently spoke with The Business Solutions Network this and more.

  2. ISV Third-Party Integration Best Practices 3/2/2020

    Integration with vendors and third-party applications is crucial to an ISV’s success and scalability. Every sales and development team wants these integrations to be fast and efficient, and hardware providers can help ensure that is the case. Dan Viscount — SVP and Co-General Manager, IPOS Division at EVO — recently spoke with The Business Solutions Network this and more.

  3. ISV Sales Advice In A Competitive Payment Landscape 3/2/2020

    ISVs are viewed as trusted providers by their customers and are therefore in a prime position to sell payment processing. In a competitive landscape where merchants face endless options for payment providers, ISV sales teams are looking for ways to expedite sales cycles and offer differentiated solutions to customers. Dan Viscount — SVP and Co-General Manager, IPOS Division at EVO — recently spoke with The Business Solutions Network this and more.

  4. Customer Success And The Added Value Of Payments 3/2/2020

    Payment processing offers value beyond recurring revenue, it also can help ISVs build stickier relationships with their customers. Dan Viscount — SVP and Co-General Manager, IPOS Division at EVO — recently spoke with The Business Solutions Network this and more.

  5. Balancing ISV And Vendor Customer Support 3/2/2020

    A positive support experience is crucial for any ISVs customer retention rate. This can be tricky when an ISV has a wide range of integration partners. Dan Viscount — SVP and Co-General Manager, IPOS Division at EVO — recently spoke with The Business Solutions Network this and more.

  6. Advice For Working With Resellers 3/2/2020

    Working with resellers can be an effective way for ISVs to scale the distribution of their software. The vendors that play a role in the channel ecosystem can help ISVs build more sustainable and profitable relationships with resellers. Dan Viscount — SVP and Co-General Manager, IPOS Division at EVO — recently spoke with The Business Solutions Network this and more.

  7. What Resellers Really Look For When Partnering With ISVs 1/29/2020

    Ask executives at the world’s leading software companies the secrets to their company’s success and they’ll offer up the usual answers: value, simplicity, the right offerings, a tough interview process leading to the hiring of the right people … the list goes on and you’re most likely already familiar with it. Notice, however, these answers focus on what can be done internally — those things the company has control over.

  8. 5 Paths To Consistent Channel Growth 1/13/2020

    If you want to talk about growth strategies, it’s hard to find a better source than Tiffani Bova. Tiffani is the growth and innovation evangelist at Salesforce and one of the top 50 management thinkers in the world.

  9. 3 Strategies For Building And Growing A Channel Partner Program 1/2/2020

    Every software vendor or provider has three common goals: increase product adoption, grow your customer base, and bolster revenue. One of the best ways to achieve every one of these goals is through a channel partner program, where you have a network of partners that sell, distribute, and support your product among clients with whom they have relationships—thereby far extending your market reach. Notably, in 2019, Microsoft attributed 95 percent of its commercial revenue flow to its partner ecosystem.

  10. The 5 Elements Of An Award-Winning Channel Marketing Program 11/4/2019

    Building a successful channel marketing program that drives a strong return on investment is no easy feat. One of the biggest challenges is the lack of partner marketing skills and resources in the channel. Many partners don’t have the time or the know-how to execute even the best campaigns.