Software Customer Support

1. How ISVs Can Create Customer Loyalty With Their Merchants 2/27/2020

   Customer loyalty is defined as “A buyer’s preference for doing business with a particular business establishment.” Nothing is more valuable than a satisfied and loyal customer. Getting new customers is fantastic, but keeping your merchants is equally important. Merchants refer to ISVs as trusted advisors and that is why it is important for both parties to have a valuable relationship. Here are ways developers can create customer loyalty with their merchants.

2. Your Annual Customer Health Checkup Is Overdue. You Just Don’t Know It. 2/24/2020

   How satisfied are your merchants with your customer service? The answer is … you only know what they’ve told you directly. And because they’re polite like most of us, you likely have a blind spot to their actual feelings and could be at risk of losing them to a competitor. I’ve been working with VAR and ISV executives who have been surprised by what their merchants have told them through the RSPA’s Customer Health Checkup survey. 

3. How Ad Blockers Are Messing With The Customer Experience 1/13/2020

   Jeff Kupietzky, CEO of PowerInbox, took the time to speak with Software Business Growth about ad blockers and how they mess with the customer experience.

4. Building A World-Class Customer Support Team At A Startup 1/9/2020

   Providing a personalized, holistic customer experience is the goal of support teams today.

5. How To Design A Partner-Friendly User Conference 12/4/2019

   There are several reasons for channel partners to attend a vendor user conference—despite these events being catered (often exclusively) to the customer’s experience. Partners can benefit from user conferences in the same way that customers do, from product education and sales strategy to relationship building. That is, if vendors actively design the event to serve their partner attendees as well.

6. Churn Monster #1 – Disengaged Customer 11/25/2019

   We are starting a new blog series on “Churn Monsters” (i.e. common churn risks your company might be facing). We will feature one new churn monster a month. In this series we will take a look at a life-like scenario involving that churn monster and give you a rundown of how that churn monster might be successfully defeated.

7. Churn Monster #2 – Cash-Strapped Customer 11/25/2019

   We are now ready for our second installment of the Churn Monster blog series. In this series we are going over common customer churn risks that your company might be facing. We’ll go over a typical scenario you might be experiencing involving that churn monster and give you a recommended plan of action to successfully defeat that risk.

8. Churn Monster #3 – Slacker Customer 11/25/2019

   The monsters are back! Churn monsters that is. Today we are going to take a look at our third customer churn risk – a slacker customer. A slacker is a customer who could receive value from your offerings but is unwilling to put in the effort to either get started or continue using your product or service. Sound like anyone you currently have as a customer?

9. Churn Monster #4 – The Victim Customer 11/25/2019

   It’s monster time again! Today we are going to take a look at our fourth churn monster – the victim. This is one of the worst churn risks out there, because the customer isn’t actually doing anything wrong, but they are still being affected in a negative way, which increases their likelihood to churn.

10. Churn Monster #5 – Manic Customer 11/25/2019

    If you are responsible for customer success or customer retention at your company, you have monsters in your closet. These churn monsters take big bites out of your customer base, which can be very scary. But never fear, we are here to help you learn about these possible customer churn risks and devise a plan to beat them.