One of the primary challenges of working with a channel partner is identifying how, together, you can bring a unique and innovative solution to market that yields compelling value to your clients. At ASG, we aspire to work with partners that have a passion for building differentiated offerings powered by our technology and jointly execute well-crafted, precise go-to-market plans to create strong awareness and demand.
As a new, lighter POS approach emerges,solutions no longer depend on PCs to operate. This opens significant opportunities for ISVs to help clients weigh options and make decisions. And in helping their customers, ISVs will help themselves.
A brand is more than just a name; it’s the identifier that creates the perception of a company among its customers. Walk into a grocery store, and you’re surrounded by brands. Grocery stores have in a sense become warehouses for product brands. But what about a store’s own brand?
Mobile POS (mPOS) platforms are bringing new levels of convenience and flexibility to retail. Now, a sales associate at a small boutique doesn’t have to be stuck at checkout for the duration of a shift. Thanks to wireless connections, that associate can help a customer complete a transaction anywhere in the store with a tablet or smartphone.
The adoption of EMV technology (Europay, MasterCard and Visa) at the POS in the U.S. has been slow and, at times, confusing. When the deadline for merchants to start accepting EMV chip-enabled cards passed in October 2015, more than two-thirds of merchants weren’t ready for the switch.
Each new year brings changes, reaffirmation of trends and patterns, and new developments. In the retail and hospitality space, expect to see in 2017 a continuation of the trend toward mobility, cloud-based solutions and the emergence of Unified Commerce strategies. Some belt-tightening is also likely as these industries wade through economic and political uncertainties, particularly in Europe.
Jargon – curse or blessing? That really depends on how much, and in which context, you use it. No question, jargon can be effective among people who share common interests and knowledge, providing a kind of shorthand that gets the job done without lengthy explanations.