Reseller Channel

  • Getting Respect With Channel Automation
    Getting Respect With Channel Automation

    Indirect sales drives 75 percent of world trade across all 27 Industries. It's the biggest industry in terms of getting things to market. And yet somehow, we in the channel have this red-headed step-child complex.

  • Channel Partners Need Your Help (But Not Via Another Email About Your Software’s Latest Features)
    Channel Partners Need Your Help (But Not Via Another Email About Your Software’s Latest Features)

    When BlueStar invited me to join them at their ISV Connect Summits in 2019, I jumped at the chance to help steer education sessions. Why? Because I know many software companies want to have successful partner programs, but they struggle to execute when it comes to selling their software through indirect channels.

  • A Shift In SaaS: The Future Is Vertical
    A Shift In SaaS: The Future Is Vertical

    Building a vertical SaaS company presents many unique advantages but is certainly not without challenges. This article will discuss why and how to build a vertical SaaS product, and common roadblocks to watch out for in doing so.

  • What Is Driving Channel Transformation And Where Is It Taking Us?
    What Is Driving Channel Transformation And Where Is It Taking Us?

    As infrastructure and infrastructure services become commoditized by cloud technology, partners are learning that the serious money is in specialization and adding true business value to their customers. In response, new channels are emerging and existing partner business models are changing to meet customers’ needs.

  • 3 Steps To Strategic Channel Partnerships: Shattering The SaaS Love Triangle
    3 Steps To Strategic Channel Partnerships: Shattering The SaaS Love Triangle

    You don’t buy your shampoo, your jeans, or even your car directly from the manufacturer. That’s just how consumer sales work. Unfortunately, with SaaS, leveraging a distribution network isn’t quite so easy.

  • 3 Tips For Building The Best Reseller Channel
    3 Tips For Building The Best Reseller Channel

    Perhaps it’s fair to say that ISVs can find themselves at a crossroads when it comes to how and where to market their software products. A reseller channel can have pros and cons .

  • Why Aren’t Software Companies Embracing The Channel?
    Why Aren’t Software Companies Embracing The Channel?

    The channel isn’t going away, and software isn’t getting easier or cheaper to sell. So, why do software companies struggle to capitalize on the selling power of channel partners?

  • The Disconnect Between SaaS C-Suite & Channel Development Teams
    The Disconnect Between SaaS C-Suite & Channel Development Teams

    When launching a channel, you should think of it as starting a remote office, but all too often, SaaS companies make the mistake of creating an “us” vs. “them” mindset instead.

  • Advice For Marketing IT Services & Solutions To The Hospitality Industry
    Advice For Marketing IT Services & Solutions To The Hospitality Industry

    Crystal Barrineau is the director of marketing at OrderCounter — a software company specializing in POS and cloud-hybrid solutions for restaurants. She took time to talk with SoftwareBusinessGrowth.com about the importance of on-site demos, marketing tactics that work in hospitality, and more.

  • 3 Ways RFP Responders Can Better Help Companies Win More Business
    3 Ways RFP Responders Can Better Help Companies Win More Business

    RFPIO recently held user conferences in New York and San Francisco to learn more from industry experts and front-line users on the use of RFP automation software.

  • Why Strategic Partnerships Are Key To AI And ML Success
    Why Strategic Partnerships Are Key To AI And ML Success

    Artificial intelligence (AI) and machine learning (ML) technology firms’ channel strategies have become increasingly reliant on strong strategic partnerships and trusted resellers. It is critical to select best-of-breed companies who can bring data-driven value to the technology platform.

  • The 4 Drivers Of Software Vendor's Channel Partners In 2019
    The 4 Drivers Of Software Vendor's Channel Partners In 2019

    2019 presents a great opportunity for software vendors to take stock of their services and ensure they’re incorporating the latest innovations and service offerings into their organizations to meet today’s market and channel partners' needs. While there are a number of factors that will drive new channel solutions, we can expect the following four to prompt the most significant changes for your partners.

  • Advice For Marketing To Retailers
    Advice For Marketing To Retailers

    Jamie Gray is responsible for planning, developing, and implementing branding strategies for LOC Software, and he talks with Software Business Growth about how to – and how not to – market to retailers, channel partners, and more.

  • Software Providers: Help Your Partners Help Themselves
    Software Providers: Help Your Partners Help Themselves

    Having spent nearly 30 years in enterprise software sales, I can tell you that there’s no such thing as a passive channel partnership — at least not one that lasts. As a vendor, your end of the bargain is to help partners help themselves. Here are a few suggestions to engage partners and help drive joint success.

More Reseller Channel Advice

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