Legacy systems are more than just old software — any technology can earn that label from release day. Software architects are vulnerable to certain pressures and biases. Here’s how to avoid trapping your company or customers with problematic systems by making better architecture decisions.
Data Talks is Exago's podcast on all-things business intelligence, analytics, and application software. Did you know there are 43 different ways to calculate churn? This month, we get some much-needed guidance from CloudKPI co-founder Maeve Kneafsey on counting customers, measuring churn, and calculating customer acquisition cost (CAC) — it’s not as straightforward as it sounds. Should you count customers by contract, for example, or by logo? Should you keep your eye on both counts, and if so, to what end? We explore these and other nuances around summarizing SaaS performance.
Just because you build an awesome partner program with super cool channel marketing tools, it doesn’t mean your partners will be running out of the corn fields to use them.
It is now harder than ever to deliver quality experiences, and it’s not just because Agile teams are primarily focused on speed.
Posting ads on job boards and using tools like LinkedIn are a great start; however, referrals are typically the best way to ensure you bring the right people into your organization. Whether you’re attending chamber of commerce events or industry tradeshows, pay attention to individuals that standout.
Regardless of your particular methodology in calculating churn, there are best practices you can (and should) be following to benefit from the results. Following are three mistakes SaaS companies need to avoid as they set about tracking their churn.
Six data-collecting tactics to help you listen to your customers, plus best practices for acting on what they say.
If you follow the path customers naturally take, not the one you outline, the result will drive customer adoption, loyalty, and expanded product use.
Very few SaaS vendors have figured out how to solve the root-cause problem: how to get customers to drive effective user adoption and use technology to create value.
Building your COI program means harnessing the skills and motivations of people who will enthusiastically build the strength and reputation of you, your company, your product, and your brand. The good news is COI programs yield immediate- and long-term business results because the focus is on each influencer’s unique ability to help you meet your growth goals.
Customer Success. If you’re in B2B/SaaS, you’ve surely heard the term and how it differs from Customer Support as a business function. For the uninitiated – Customer Success is the long-term (vs. short-term/transactional) effort of managing customer relationships while continuing to provide value. By making your customers as successful as possible, your customers’ lifetime value (CLTV) to the company increases, resulting in stable growth.
Sales reps fear losing control of their accounts. As a result, they miss out on a huge opportunity to ignite growth by gaining the scale and reach offered by the channel.
If you’re not already familiar, “Get to Know Your Customer Day” is observed annually on the third Thursday of each quarter. It’s an opportunity to reach out to your business’s patrons and get to know them a little better. To mark this week’s celebration, we’ve done just that!
The internet has achieved many things in the business world over what historically amounts to a very small period of time, and all fundamentally through its ability to connect. Consequently, the world of partner marketing has seen its opportunities increase exponentially. At any time, from anywhere, you can reach out to anyone in the world. And as culture changes, new technologies arrive, and existing technologies mature, partner marketing only stands to grow further as we advance through 2019 — but what specifically should you anticipate experiencing by the time 2020 arrives? Let’s take a look at 6 partner marketing trends that should prove exciting this year:
Your partners are flooded with options from other vendors, which means it’s up to you to show them why they should go with you. This is where your onboarding process can really make a difference. It’s the perfect time to show new partners your value and highlight why they should stick around.
SoftwareBusinessGrowth.com seeks to inform and advise the software community on the best opportunities for business success, where developing killer code simply isn’t enough. At SoftwareBusinessGrowth.com, software companies learn the management, sales, marketing, HR, operations, support, finance, customer success, product, and partner development strategies that will take their solutions out of the testing and into the hands of more users. Through a daily stream of news and exclusive insight served up by winners in the software community, our multimedia newsletter, webinar, event, and site content helps readers build value for their software businesses.