They are the people who are most important to your company’s success and on-going growth. Their well-honed interpersonal skills, nuanced business acumen, and targeted enthusiasm allow them to catapult you far ahead of your closest competitors. And yet, if you are like most software company leaders you don’t really know who these people are.
Whether you are a platform, product, services, marketplace or similar business, chances are you will be operating on the Customer Success model. Part of this model is Customer Onboarding.
Jamie Gray is Director, Marketing for LOC Software where he is responsible for planning, developing, and implementing branding strategies for North & Latin America. LOC Software delivers solutions designed to allow more frequent, profitable, and manageable transactions. Jamie took time to talk with VARinsights.com about how to – and how not to – market in retail, channel partners, retail trends, and more.
For many sales executives, the thought of going through a lengthy request for proposal (RFP) process can be daunting. Any edge you can find that will give you an advantage, even the smallest advantage, is worth pursuing. It’s a cutthroat business where only the strong will survive.
Ron Books, president and CEO at ECi Software Solutions, has been integral in helping the company become a global enterprise that does north of $200M in annual revenue. A big part of what fueled ECi’s growth was acquisitions, including the September 2018 acquisition of Vineyardsoft Corporation. Ron took time recently to speak with Software Business Growth about this acquisition, processes for onboarding new employees, and more.
Fewer SaaS reps are making quota. Published sources credibly report over 50 percent of reps do not make quota at all. Sales automation cannot overcome fundamental market changes. Why?
TechSmith regularly surveyed customers, but wanted to augment that data with comprehensive quantitative insight into product usage. Its own data collection system contained no reporting or analytics, frustrating product teams and the technical professionals tasked with operating and maintaining it. “Whenever we had a question our product teams had to ask a developer to stop work and write an SQL query," a strategy lead explained. Here's how TechSmith uses Revulytics to solve this challenge (and others).
There is a constant debate about CX. Who should be responsible for the Customer Experience? Some see CX as synonymous with the customer journey, and often under the jurisdiction of Marketing, while others think it belongs with Customer Success, and should be the underlying goal of all business functions.
Traditional financial metrics and legacy ERP systems don’t provide adequate insights into the performance and growth of SaaS businesses. That’s because these metrics and systems were created for companies selling “one-time” products and simply don’t work for a recurring revenue business model. We understand — we’ve spent the last 10 years building our subscription management platform to help SaaS businesses better manage the recurring relationships with their subscribers and streamline the entire customer life cycle.
Managing a new product or version release is no small feat. An important end-to-end aspect of a successful release is release management — the process of managing, planning, scheduling, and controlling a software build through various stages and environments.
Today, construction firms are faster to recognize the benefits of innovative technology, says Solibri Product Manager Juan Rodriguez. But the far-reaching nature of Solibri’s users – professionals in multiple disciplines, on every continent – has made it hard to get timely and complete customer feedback. Solibri wanted a much better understanding of how our typical users are engaging with the software through anonymous usage data. If they created a new feature, was it successful? Has it been adopted? Why, or why not?”
We asked the product management community about software usage data. This report shows what they told us. Gartner has predicted that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health.
Tens of thousands of physicians’ offices rely on this customer’s comprehensive practice management solution to handle everything from electronic prescriptions and claims to monthly business reporting. Insufficient insight into how customers currently use a 25-year old software package that has achieved wide distribution through multiple versions, leading to sub-optimal decisions based on anecdote rather than objective data
Software usage analytics arms product management and marketing professionals with answers and insights to crucial questions about user environments, prospect evaluation and buying cycles, product trial conversions, renewals and upgrades, feature usage, and software reliability.
Compliance managers have the daunting challenge of identifying and confronting infringers.This ebook summarizes the key lessons we’ve learned about capturing better data, making informed decisions about it, and efficiently managing the process of transforming infringing users into paying customers.
SoftwareBusinessGrowth.com seeks to inform and advise the software community on the best opportunities for business success, where developing killer code simply isn’t enough. At SoftwareBusinessGrowth.com, software companies learn the management, sales, marketing, HR, operations, support, finance, customer success, product, and partner development strategies that will take their solutions out of the testing and into the hands of more users. Through a daily stream of news and exclusive insight served up by winners in the software community, our multimedia newsletter, webinar, event, and site content helps readers build value for their software businesses.