The lesson is clear: you cannot digitally transform apps using legacy technology tools and legacy security models of the data center.
For companies looking to overcome their dependence on cookies, and avoid missing out on the wealth of data from Chrome (and other browser) users, here are five reasons email-based targeting is the solution.
Major players have positioned themselves as SaaS market leaders, with names like Microsoft, Salesforce, and Oracle dominating their respective spaces. Meanwhile, many other SaaS product categories are bursting at their seams. So, should we believe that the market is already established? What, if anything, is next for SaaS?
This customer-centric operations model will help software companies reimagine how they make strategic decisions and, thus, funding allocation decisions.
The customers using your software, especially those with purchasing and decision- making authority, are busy. Too busy to hop on the phone for an hour and run through a postmortem for a software solution they are no longer interested in using.
As an IT manager, what are we supposed to do when the unthinkable happens? Don’t feel helpless, don’t just throw up your hands — instead, take it on head-first and do the following.
Customer retention is imperative to building a business model that drives sustainable growth. But there’s relatively little documented or developed best practices to follow.
There’s nothing like the power of the pen. Or, in the digital era, there might be nothing as convincing as words created by computer pixels. For software companies, the influence of words lies in the content created to educate customers on how to make the most of their products.
Bridging the gap between legacy and modern-day skillsets is more attainable than you might think. But first, your organization must be willing to embrace a culture of change.
Got aging an application that doesn’t sit on the cloud but still has business value? When you finally decide it’s time to move it, the right strategic plan can deliver additional benefits for users.
Legacy systems are more than just old software — any technology can earn that label from release day. Software architects are vulnerable to certain pressures and biases. Here’s how to avoid trapping your company or customers with problematic systems by making better architecture decisions.
Data Talks is Exago's podcast on all-things business intelligence, analytics, and application software. Did you know there are 43 different ways to calculate churn? This month, we get some much-needed guidance from CloudKPI co-founder Maeve Kneafsey on counting customers, measuring churn, and calculating customer acquisition cost (CAC) — it’s not as straightforward as it sounds. Should you count customers by contract, for example, or by logo? Should you keep your eye on both counts, and if so, to what end? We explore these and other nuances around summarizing SaaS performance.
Just because you build an awesome partner program with super cool channel marketing tools, it doesn’t mean your partners will be running out of the corn fields to use them.
It is now harder than ever to deliver quality experiences, and it’s not just because Agile teams are primarily focused on speed.
Posting ads on job boards and using tools like LinkedIn are a great start; however, referrals are typically the best way to ensure you bring the right people into your organization. Whether you’re attending chamber of commerce events or industry tradeshows, pay attention to individuals that standout.
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