If you’re not already familiar, “Get to Know Your Customer Day” is observed annually on the third Thursday of each quarter. It’s an opportunity to reach out to your business’s patrons and get to know them a little better. To mark this week’s celebration, we’ve done just that!
The internet has achieved many things in the business world over what historically amounts to a very small period of time, and all fundamentally through its ability to connect. Consequently, the world of partner marketing has seen its opportunities increase exponentially. At any time, from anywhere, you can reach out to anyone in the world. And as culture changes, new technologies arrive, and existing technologies mature, partner marketing only stands to grow further as we advance through 2019 — but what specifically should you anticipate experiencing by the time 2020 arrives? Let’s take a look at 6 partner marketing trends that should prove exciting this year:
Your partners are the bread and butter of your business, but getting them to choose you in the first place can be a major source of frustration for some companies. More often than not, your partners are snowed under with options from other vendors, which means it’s up to you to stand out and show them why they should go with you over anyone else. This is where your onboarding process can really make a difference. It’s the perfect time to show new partners the value they can get from you and highlight why they should stick around.
In an effort to understand what customer success looks like from the customer perspective, we conducted a study of software professionals responsible for managing, implementing, or administering software-based initiatives within a business environment.
This B2B2C software platform serves up flexible features and complementary services while growing its customer base of sports businesses 125 percent YoY.
Every software company needs an edge of some kind that goes beyond the innate quality of its products. But what should that edge be? Some companies will aim for pricing, believing that undercutting their rivals will put them ahead — but it’s a bad move. If you want sustainable growth, then support is the USP you need.
This strategy will result in a higher level of user buy-in, more likelihood that users will take advantage of all software features, and increased value to your customers.
Being less invested in constructing your support team can cost more than you think in terms of client satisfaction and retention, building strong working relationships, staff development, and even sales and marketing opportunities.
Tapping into the unique power of COI requires more than access to, and support of, charismatic socially persuasive people who can have an impact on the opinions and behaviors of members of your targeted audiences. Rather, you need to harness those people in a managed and measured COI program built on three core ‘building blocks’: purpose, structure and capacity.
Mark Kirstein, Vice President, Products at BitTitan, took time recently to talk with Software Business Growth about customer success, KPIs, and metrics, as well as offers advice to software companies on how to achieve buy in to the company’s customer-success team’s goals and how to onboard new hires.
For sales executives aiming to close the deal, it’s equally important to focus on what happens after the close. Specifically, after the sale has been made it’s critical to continue to cultivate and expand the customer relationship and realize the relationship is not simply transactional.
Crystal Barrineau is the director of marketing at OrderCounter — a software company specializing in POS and cloud-hybrid solutions for restaurants. She took time to talk with SoftwareBusinessGrowth.com about the importance of on-site demos, marketing tactics that work in hospitality, and more.
If your business has slipped into a short-term mindset, it’s not too late to course correct. Consider advocating these four keys to successful software testing for the long term and emerge as the MVP you’ve been training to be.
They are the people who are most important to your company’s success and on-going growth. Their well-honed interpersonal skills, nuanced business acumen, and targeted enthusiasm allow them to catapult you far ahead of your closest competitors. And yet, if you are like most software company leaders you don’t really know who these people are.
Whether you are a platform, product, services, marketplace or similar business, chances are you will be operating on the Customer Success model. Part of this model is Customer Onboarding.
SoftwareBusinessGrowth.com seeks to inform and advise the software community on the best opportunities for business success, where developing killer code simply isn’t enough. At SoftwareBusinessGrowth.com, software companies learn the management, sales, marketing, HR, operations, support, finance, customer success, product, and partner development strategies that will take their solutions out of the testing and into the hands of more users. Through a daily stream of news and exclusive insight served up by winners in the software community, our multimedia newsletter, webinar, event, and site content helps readers build value for their software businesses.