Today, marketing is a combination of art and science. A good marketer needs to be a data scientist of sorts, understanding and acting upon the data driving their campaigns success. But, as in the past, a marketer also needs to be an artist, coming up with creative ways to get their message or brand noticed in the noisy market.
Last year, with a scant six months of content marketing experience under my belt and absolutely no background in radio or audio production, I recorded my company’s first-ever proprietary podcast episode. I wrote about why in part one of this series. Here, though, I’d like to focus on how we got started so that those of you interested in establishing your own business podcasts can have a template to work from. This playbook is by no means an exhaustive step-by-step but will nevertheless help guide your process.
The right content can transform sales reps into teachers. They become sources of information, rather than someone who simply repeats a tagline. They become problem solvers who understand the challenges that their prospects face. They become coaches who are equipped to understand their prospects’ strengths and weaknesses—and encourage them to think differently. And by championing the right content, they become thought leaders.
When you think of a COS (content optimization system), you probably picture yourself revising old posts to boost their performance. But content optimization should be a part of your entire content creation process. That way, you’re getting all you can out of your content.
Studies from across industries demonstrate leveraging referral sources is the fastest — and least expensive way — for software companies to find and close profitable new business.What frustrates software executives, however, is they’re not getting an increasingly steady stream of referred business despite having launched a high-performing and innovative product. The good news is you can take five steps to get your company referral-ready and achieve the increased speed and volume of referred business that catapults you ahead of competitors.
If you want to dramatically grow your revenue you need to determine what will propel or ignite your company’s revenue growth. What are the critical elements of your go-to-market strategy and plan that will make the difference for you? What do you have in place and what is missing? Are you operating on all cylinders? Let’s review five ways you can ignite your revenue growth and innovative best practices which you can implement today.
Epson’s annual ISV Partner Conference is geared towards ISVs in the retail and hospitality space, but the takeaways below can apply to software companies in any vertical. Here are some of the high-level themes from my two days in Phoenix networking with 70+ software companies and technology executives.
Last year I recorded my company’s first-ever proprietary podcast episode. I suggested to my manager that starting a podcast might be the most efficient means of bringing in outside subject matter expertise. Why not just let the business intelligence analysts and industry researchers speak for themselves? Neither I nor my department knew where this podcasting experiment would lead, but 12 episodes and a year later, I can safely say it paid off.
One of the most common questions we get at Madison Logic is what content is appropriate at each stage of the buyer journey. I’ve written about this before on the blog, but as more marketers begin to practice Journey Optimization™, it becomes increasingly important for B2B marketers to understand what content –and what messaging– works best at every stage.
When it comes to SaaS marketing, it’s sometimes smart to focus on less. Charles Var, CMO at SaaS startup SyncHR, knows this sounds counterintuitive. In less than 60 seconds, he explains why.
SoftwareBusinessGrowth.com seeks to inform and advise the software community on the best opportunities for business success, where developing killer code simply isn’t enough. At SoftwareBusinessGrowth.com, software companies learn the management, sales, marketing, HR, operations, support, finance, customer success, product, and partner development strategies that will take their solutions out of the testing and into the hands of more users. Through a daily stream of news and exclusive insight served up by winners in the software community, our multimedia newsletter, webinar, event, and site content helps readers build value for their software businesses.