VC-funded companies desperate for metrics go too far!
When a business model is dead, no clever acronym will revive it!
Getting channel marketing right is a challenge all IT vendors face. How can we drive greater partner engagement and get partners to use our channel marketing campaigns more effectively.
Few entrepreneurs today think of building a long-lasting, 20-years-or-more enterprise. This article will discuss the challenges of starting and growing a business, as well as how to survive and thrive in an on-going, changing environment.
There’s a huge difference between the writing styles of advertising agency copywriters and direct response copywriters. "Image" agency writers are long on style and attitude. Direct response copywriters rely on benefits and facts. Which one should be writing for your software company?
Just because you build an awesome partner program with super cool channel marketing tools, it doesn’t mean your partners will be running out of the corn fields to use them.
We use social media tools like Facebook and Instagram to share updates with our friends and family. The same is true with our partners. Social channel marketing is all about driving higher engagement with our partner community around the globe.
This software CEO explains why the simplest marketing strategy is a genuine and humble message about the state of your company and your plans.
What do software marketers covet and crave? Leads! High-quality leads that can be poured into the sales funnel and transformed into profitable sales. If you want your marketing to generate a lot more leads, here are six time-tested ideas.
When everyone has tepid messaging, go bold!
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