Software Marketing

  • Why We Hired A Cartoonist And Hollywood Script Writer Before A VP Of Marketing
    Why We Hired A Cartoonist And Hollywood Script Writer Before A VP Of Marketing

    B2B marketing is dead today, killed by a total lack of innovation, imagination, and style. So, if one is taking a disruptive product to market, what does one do?

  • Data And Personalization: The Shape Of Marketing In 2019
    Data And Personalization: The Shape Of Marketing In 2019

    Oh, hello there. Welcome to 2019. Have you emerged from your cocoon of holiday warmth? Judging by the leftover cookie crumbs on your face, the answer to that question appears to be “sort of.” No matter, the year is off to a blistering start as it always is in the world of sales and marketing. Perhaps you’re still wrapping up plans for the new year, or maybe you’ve hit the ground running right away. Wherever you are to kick off 2019 there are some trends you need to be aware of to be fully prepared.

  • Content Marketing Is On The Rise For Manufacturers
    Content Marketing Is On The Rise For Manufacturers

    For most manufacturing organizations there are many other concerns besides content marketing, and rightfully so. There are product concerns, logistical concerns, operational concerns, research & development concerns, and sales concerns. That’s a lot of concerns. “Concerns” kind of sounds weird now doesn’t it? Did you know that phenomenon is called semantic satiation? Fun fact!

  • Essential Metrics For Startup Success
    Essential Metrics For Startup Success

    To manage for growth in the software environment, it’s necessary to build in metrics so you can ensure your company is meeting the criteria for startup success. The metrics will vary by role. Here’s an overview of what metrics to look for in three key functional areas — marketing, sales and service — to gauge the health of your company.

  • 10 Tips For Creating A Winning Webinar Invitation
    10 Tips For Creating A Winning Webinar Invitation

    So, you're ready to create a webinar featuring your software? Terrific. You've decided on a date and time, and your marketing manager or an industry guru is going to demo all your software's cool features. But getting people to actually attend your webinar is never an easy task. 

  • A/B Testing And Its Intrinsic Link To Business Performance
    A/B Testing And Its Intrinsic Link To Business Performance

    Three quarters of technology startups do rigorous A/B testing. Adopting A/B testing tools brings statistically significant increases in both the probability of raising initial funding, and the number of funding rounds a company can expect to enjoy over time.

  • Advice For Marketing To Retailers
    Advice For Marketing To Retailers

    Jamie Gray is responsible for planning, developing, and implementing branding strategies for LOC Software, and he talks with Software Business Growth about how to – and how not to – market to retailers, channel partners, and more.

  • Robin Supports 200% Sales Team Growth With Yesware’s Salesforce Sync
    Robin Supports 200% Sales Team Growth With Yesware’s Salesforce Sync

    Robin Powered is a meeting booking system used by companies like Netflix, Kayak, and Sonos to manage reservations of office conference & call rooms. Downloaded on iPads that are mounted outside meeting rooms, Robin helps employees to wrangle last minute rooms, check into pre-scheduled meetings, and avoid double-booking across the team.

  • Adding Sales Automation Frees Up 4,200 Hours/Month For Mimeo
    Adding Sales Automation Frees Up 4,200 Hours/Month For Mimeo

    Mimeo is an innovative online managed content distribution and printing provider. The company’s global footprint and cloud-based platform provides customers with the simplest way to create, manage, and distribute the content and materials they rely on to do business.

  • Yesware Gives Fundbox Back 1 Hour / Rep / Day
    Yesware Gives Fundbox Back 1 Hour / Rep / Day

    Fundbox is dedicated to helping small businesses grow by giving them access to credit that doesn’t require a personal credit score to get started. It uses cutting-edge technology, data science, and common sense to give small businesses access to previously unattainable financial options.

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ABOUT SOFTWARE BUSINESS GROWTH

SoftwareBusinessGrowth.com seeks to inform and advise the software community on the best opportunities for business success, where developing killer code simply isn’t enough. At SoftwareBusinessGrowth.com, software companies learn the management, sales, marketing, HR, operations, support, finance, customer success, product, and partner development strategies that will take their solutions out of the testing and into the hands of more users. Through a daily stream of news and exclusive insight served up by winners in the software community, our multimedia newsletter, webinar, event, and site content helps readers build value for their software businesses.