Software Sales & Marketing

  • The Cost Of Doing Nothing And The Impact On Your Financial Operations
    The Cost Of Doing Nothing And The Impact On Your Financial Operations

    The finance team of a growing company can only handle so much volume before operations break or slow to a crawl. In fact, not investing or delaying an investment in a financial operations platform for your finance team may bottleneck your business with the constant flow of new sales orders, invoices, revenues, contract changes and renewals.

  • 3 Reasons To Invest In Financial Operations Now
    3 Reasons To Invest In Financial Operations Now

    As a founder or leader of a B2B SaaS business, you’re focused on driving exponential growth, while at the same time operating lean. You need to get funded and stay funded and eventually get acquired. How you invest in your people, processes and technology is a balancing act that, when done effectively, can empower your team to help get you to the next level. Since your financial operations will be front and center in all funding conversations, you need to build a foundation for operational excellence in areas that will help reduce risk without negatively impacting your profitability.

  • Is Your SaaS Or Subscription Business Outgrowing QuickBooks?
    Is Your SaaS Or Subscription Business Outgrowing QuickBooks?

    There are five main reasons B2B SaaS or subscription-based businesses look for alternatives to QuickBooks. But the truth is solutions exist that address each challenge and make it possible to not only delay an ERP but to thrive until the move is right. 

  • Getting SaaS Accounting And Financial Operations Right From The Start
    Getting SaaS Accounting And Financial Operations Right From The Start

    By 2020, more than 80 percent of software providers will change their business models from “traditional” perpetual license and maintenance to subscription-based models. A perpetual model requires customers to pay a fee upfront to purchase a license for the system or application, whereas a SaaS model requires a monthly subscription fee. While some providers, such as Dropbox, were created “as a service,” thousands of other software vendors that started out with traditional licensing models are realizing that gaining market share means embracing the preference for SaaS.

  • Top 5 SaaS Metrics Investors Want To See – By Venture Stage
    Top 5 SaaS Metrics Investors Want To See – By Venture Stage

    If you don’t prepare ahead of time, you could get stuck not producing the key SaaS metrics that investors want to see when they’re considering whether to invest in your next round. Not preparing the right SaaS metrics by venture stage for your VCs can ultimately reduce valuation, or even kill your fund raise.

  • 5 Steps To Significant Revenue Growth In 2019
    5 Steps To Significant Revenue Growth In 2019

    The former CEO of Intacct – and current revenue acceleration consultant – shares time-tested strategies to help any software company grow.

  • When Software Engineers Take On Sales And Culture
    When Software Engineers Take On Sales And Culture

    This CEO started a software company 30+ years ago with the belief that the engineering team should call all the shots (and as a result, he’s never had a commissioned sales force).

  • Companies To Watch: Upper Hand
    Companies To Watch: Upper Hand

    This B2B2C software platform serves up flexible features and complementary services while growing its customer base of sports businesses 125 percent YoY.

  • Why Aren’t Software Companies Embracing The Channel?
    Why Aren’t Software Companies Embracing The Channel?

    The channel isn’t going away, and software isn’t getting easier or cheaper to sell. So, why do software companies struggle to capitalize on the selling power of channel partners? 

  • Transforming A SaaS Business In A Single Week
    Transforming A SaaS Business In A Single Week

    This founder/CEO shut his SaaS company down for a week and invested half a million dollars to reboot its culture and put it back on a path of rapid growth.

  • The Disconnect Between SaaS C-Suite & Channel Development Teams
    The Disconnect Between SaaS C-Suite & Channel Development Teams

    When launching a channel, you should think of it as starting a remote office, but all too often, SaaS companies make the mistake of creating an “us” vs. “them” mindset instead.

  • 3 B2B Software Pricing Myths In A B2C World
    3 B2B Software Pricing Myths In A B2C World

    Unfortunately, up to 70-point margin swings are quite common in the software industry. Pricing mistakes like this quickly erode trust. By applying B2C sales tactics to your B2B software, you could be inadvertently absorbing a very large amount of risk. 

  • What Is Software Compliance Analytics?
    What Is Software Compliance Analytics?

    Software piracy is still a big issue. Customer overuse is still a big issue. So let’s talk about software compliance analytics and the data that helps you convert pirates into paying customers.

  • Cultural Connections: Tips From An American Executive Working In A French Company
    Cultural Connections: Tips From An American Executive Working In A French Company

    In today’s increasingly connected world, companies are emphasizing a culture based on collaborative ecosystems in order to create international synergies. Yet with these collaborative structures comes cross-cultural challenges, nuances, and fundamental differences that must be acknowledged as international teams work toward trust and efficiency.

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SoftwareBusinessGrowth.com seeks to inform and advise the software community on the best opportunities for business success, where developing killer code simply isn’t enough. At SoftwareBusinessGrowth.com, software companies learn the management, sales, marketing, HR, operations, support, finance, customer success, product, and partner development strategies that will take their solutions out of the testing and into the hands of more users. Through a daily stream of news and exclusive insight served up by winners in the software community, our multimedia newsletter, webinar, event, and site content helps readers build value for their software businesses.