Software Sales & Marketing

  • Cold Email Templates, 56 Elements & Examples That Get Responses And Sales In 2019
    Cold Email Templates, 56 Elements & Examples That Get Responses And Sales In 2019

    There’s no faster way to get a prospect’s attention than outreach. The question is, how do you make great cold email templates that grab attention and generate a response? In this guide, you’ll learn everything you need to know to create great cold email templates. We cover best practices, attention-grabbing subject lines, and copy that will compel your prospects to respond. If you’re looking for a way to create appointment-generating cold emails, then this guide is for you.

  • 24 Sales Prospecting Techniques For 2019
    24 Sales Prospecting Techniques For 2019

    In this mega-guide, you’re going to learn 24 of the best sales prospecting techniques that will supercharge your pipeline in 2019 and beyond. You won’t find any old-school tactics here. Just a best-of-breed list of the most effective sales prospecting strategies and tactics you can test today.

  • Sales Strategy: What Is It And How To Build An Effective One (Plus 13 Actionable Examples)
    Sales Strategy: What Is It And How To Build An Effective One (Plus 13 Actionable Examples)

    So, what is a sales strategy really? Well, in the bigger sense, it’s a company’s unique strategy for selling its products or services to its target market. But at the practical, granular level, a sales strategy is anything that can get a company more sales. And the reason companies use multiple sales strategies that work at the different stages of their customers’ buying journeys.

  • Here’s How To Set Sales Goals (That Get Results)
    Here’s How To Set Sales Goals (That Get Results)

    It’s easy to set quarterly goals for your salespeople. You simply work out what the company needs in revenue this year – and split that into four. Set the goals for your sales team to reach and the company wins.  Couldn’t be easier, right?  But then goals are missed. Those amazing profits aren’t realized. And you’re left wondering why. Truth is, setting more effective goals is the way to reach them. By planning your goals around a few strategic points, you can set goals that aren’t just realistic but are also motivating.

  • 20 Sales Prospecting Tools To Close More Deals In 2019
    20 Sales Prospecting Tools To Close More Deals In 2019

    Ever wished you could consistently close more deals? Sure, you have – every business does. And whether you’re closing at 1%, 5% or 50% – one sure way to get more deals down the pipeline is to gather more leads. So read on to discover 20 tools that will help your sales prospecting efforts – and generate more leads for you.

  • as-a-Service — The Primary Driver Behind Channel 2.0
    as-a-Service — The Primary Driver Behind Channel 2.0

    As we look to 2019, channel partners will need to continue to enhance their service offerings as new technologies emerge and as business systems transform. While there are sure to be a number of factors that will drive new channel services and solutions, we can expect the following four to prompt the most significant changes to solutions providers and MSPs.

  • Harnessing Centers Of Influence: A Targeted Growth Strategy
    Harnessing Centers Of Influence: A Targeted Growth Strategy

    They are the people who are most important to your company’s success and on-going growth. Their well-honed interpersonal skills, nuanced business acumen, and targeted enthusiasm allow them to catapult you far ahead of your closest competitors. And yet, if you are like most software company leaders you don’t really know who these people are.

  • A/B Testing And Its Intrinsic Link To Business Performance
    A/B Testing And Its Intrinsic Link To Business Performance

    There are many virtues to A/B testing — the basic kinds of A/B testing at the user interface level, yes, but even more so the rigorous full stack experimentation form that goes deep into the workings of an application to continuously adjust and optimize code and performance.

  • Advice For Marketing IT Services & Solutions To Retailers
    Advice For Marketing IT Services & Solutions To Retailers

    Jamie Gray is Director, Marketing for LOC Software where he is responsible for planning, developing, and implementing branding strategies for North & Latin America. LOC Software delivers solutions designed to allow more frequent, profitable, and manageable transactions. Jamie took time to talk with VARinsights.com about how to – and how not to – market in retail, channel partners, retail trends, and more.

  • Establishing Strong Relationships Is The Key To Winning RFPs
    Establishing Strong Relationships Is The Key To Winning RFPs

    For many sales executives, the thought of going through a lengthy request for proposal (RFP) process can be daunting. Any edge you can find that will give you an advantage, even the smallest advantage, is worth pursuing. It’s a cutthroat business where only the strong will survive.

  • Robin Supports 200% Sales Team Growth With Yesware’s Salesforce Sync
    Robin Supports 200% Sales Team Growth With Yesware’s Salesforce Sync

    Robin Powered is a meeting booking system used by companies like Netflix, Kayak, and Sonos to manage reservations of office conference & call rooms. Downloaded on iPads that are mounted outside meeting rooms, Robin helps employees to wrangle last minute rooms, check into pre-scheduled meetings, and avoid double-booking across the team.

  • Adding Sales Automation Frees Up 4,200 Hours/Month For Mimeo
    Adding Sales Automation Frees Up 4,200 Hours/Month For Mimeo

    Mimeo is an innovative online managed content distribution and printing provider. The company’s global footprint and cloud-based platform provides customers with the simplest way to create, manage, and distribute the content and materials they rely on to do business.

  • Yesware Gives Fundbox Back 1 Hour / Rep / Day
    Yesware Gives Fundbox Back 1 Hour / Rep / Day

    Fundbox is dedicated to helping small businesses grow by giving them access to credit that doesn’t require a personal credit score to get started. It uses cutting-edge technology, data science, and common sense to give small businesses access to previously unattainable financial options.

  • Movable Ink Deploys 12-Touch Drip Campaign Powered By Touchpoints
    Movable Ink Deploys 12-Touch Drip Campaign Powered By Touchpoints

    Movable Ink works with email marketers to increase their ROI by sending better email through dynamic and contextually relevant content.

  • Acquia Adopts ‘Predictable Revenue’ Strategy
    Acquia Adopts ‘Predictable Revenue’ Strategy

    Acquia is a CMS platform for building, delivering, and optimizing digital experiences with agility and speed. The company provides cloud-based solutions for content, community and commerce across the world and its sales team spans four continents.

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SoftwareBusinessGrowth.com seeks to inform and advise the software community on the best opportunities for business success, where developing killer code simply isn’t enough. At SoftwareBusinessGrowth.com, software companies learn the management, sales, marketing, HR, operations, support, finance, customer success, product, and partner development strategies that will take their solutions out of the testing and into the hands of more users. Through a daily stream of news and exclusive insight served up by winners in the software community, our multimedia newsletter, webinar, event, and site content helps readers build value for their software businesses.