Software Sales & Marketing

  • 6 Mistakes Software Companies Make With Channel Programs
    6 Mistakes Software Companies Make With Channel Programs

    Building an indirect sales channel is not easy, and it takes time and effort to do this correctly. In building our channel at MicroBiz, here are a few lessons we learned.

  • Deciding When To End-Of-Life A Product
    Deciding When To End-Of-Life A Product

    When can we drop support for an older version and reallocate those product development resources?

  • Using Targeted In-Application Messaging To Convert More Trial Users To Paying Customers
    Using Targeted In-Application Messaging To Convert More Trial Users To Paying Customers

    A software company faced a common problem. It was extremely dissatisfied with the number of trial users who converted to paying customers: only 20 sales per 1,000 downloads. And, it was wasting sales resources on low quality leads.

  • 3 Ways To Boost Channel Sales Through Better Marketing Content
    3 Ways To Boost Channel Sales Through Better Marketing Content

    The right content can transform sales reps into teachers. They become sources of information, rather than someone who simply repeats a tagline. They become problem solvers who understand the challenges that their prospects face. They become coaches who are equipped to understand their prospects’ strengths and weaknesses—and encourage them to think differently. And by championing the right content, they become thought leaders.

  • 6 Top Challenges Salespeople Face Today
    6 Top Challenges Salespeople Face Today

    Today’s selling space moves at the speed of light, and as the B2B industry continues to accelerate…only the survival-of-the-fittest salespeople will thrive. It’s crucial that sellers learn how to adapt to new buyer behaviors so that they can navigate through the sales process and close more deals.

  • If All Sales Is Account-Based, Why Isn’t All Of Marketing: Bridging the Sales And Marketing Communications Gap
    If All Sales Is Account-Based, Why Isn’t All Of Marketing: Bridging the Sales And Marketing Communications Gap

    A strong relationship—one that yields results in shared objectives—demands solid communication. When it comes to sales and marketing teams, many B2B organizations are not there yet.

  • Excite, Enable And Execute: The Critical Role Of Partner Engagement
    Excite, Enable And Execute: The Critical Role Of Partner Engagement

    Success comes in many forms, but a significant area of importance for business growth is the building and maintenance of collaborative partnerships. If a small business is built on a model that cannot sustain more than a handful of clients at any one time, how do you scale?

  • How To Master Outbound Sales (Even Without A $100k MBA)
    How To Master Outbound Sales (Even Without A $100k MBA)

    Lead generation is one of the most significant and challenging processes for a business. Whether you have a B2B company or a B2C one, gathering leads translates directly to your future growth. And to increase your customer base, you’ll have to invest in different strategies to get the results you need. One of them is the process of outbound sales.

  • The Content Optimization System: Using AI To Improve Every Step Of Content Creation
    The Content Optimization System: Using AI To Improve Every Step Of Content Creation

    When you think of a COS (content optimization system), you probably picture yourself revising old posts to boost their performance. But content optimization should be a part of your entire content creation process. That way, you’re getting all you can out of your content.

  • Software Startup Founder Q&A: Winning Tier-One Customers
    Software Startup Founder Q&A: Winning Tier-One Customers

    Jeff Hong taught himself to code when he built out the first MVP for Bite, a fast-growing software company that is already winning tier-one customers in the retail and hospitality verticals.

  • 5 Steps To Make Your Company Referral-Ready
    5 Steps To Make Your Company Referral-Ready

    Studies from across industries demonstrate leveraging referral sources is the fastest — and least expensive way — for software companies to find and close profitable new business.What frustrates software executives, however, is they’re not getting an increasingly steady stream of referred business despite having launched a high-performing and innovative product. The good news is you can take five steps to get your company referral-ready and achieve the increased speed and volume of referred business that catapults you ahead of competitors.

  • 5 Ways To Ignite Revenue Growth For Your Company
    5 Ways To Ignite Revenue Growth For Your Company

    If you want to dramatically grow your revenue you need to determine what will propel or ignite your company’s revenue growth. What are the critical elements of your go-to-market strategy and plan that will make the difference for you? What do you have in place and what is missing? Are you operating on all cylinders? Let’s review five ways you can ignite your revenue growth and innovative best practices which you can implement today.

  • What Fuels B2B Communication Channels
    What Fuels B2B Communication Channels

    Time is always a key factor in sales. There's nothing worse than reaching out and getting “ghosted." One way to alleviate this anxiety is to reach out via multiple channels to find the best way your prospect or customer prefers to communicate.

  • Channel Enablement Definition – What Is Channel Enablement?
    Channel Enablement Definition – What Is Channel Enablement?

    A channel enablement definition is: utilizing resources to ensure that channel sellers have all the tools they need to be successful—and that the organization can track the success of their efforts—to increase operational efficiency and improve alignment. What is channel enablement exactly? Channel enablement has emerged as a leading concern for organizations that rely heavily on partners to sell and market their products and services.

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SoftwareBusinessGrowth.com seeks to inform and advise the software community on the best opportunities for business success, where developing killer code simply isn’t enough. At SoftwareBusinessGrowth.com, software companies learn the management, sales, marketing, HR, operations, support, finance, customer success, product, and partner development strategies that will take their solutions out of the testing and into the hands of more users. Through a daily stream of news and exclusive insight served up by winners in the software community, our multimedia newsletter, webinar, event, and site content helps readers build value for their software businesses.