Software Sales & Marketing

  • 5 Ways Email Targeting Can Help Advertisers Overcome Cookie Dependence
    5 Ways Email Targeting Can Help Advertisers Overcome Cookie Dependence

    For companies looking to overcome their dependence on cookies, and avoid missing out on the wealth of data from Chrome (and other browser) users, here are five reasons email-based targeting is the solution.

  • The 5 Myths Of Developer Platforms
    The 5 Myths Of Developer Platforms

    How can software vendors shift from delivering products to delivering business outcomes? It requires vertical market expertise, an understanding of the business challenges in that vertical, and a completely different go-to-market strategy.

  • Helping MSPs Drive Value With AI-Enabled IT Service Management
    Helping MSPs Drive Value With AI-Enabled IT Service Management

    Managed service providers (MSPs) are facing increased competition as more vendors get into the space and technological advancements make it easier for many companies to handle their IT in-house. At the same, IT teams are facing increasing pressure to deliver more and more with minimal resources. On top of this, the business model between MSPs and their customers is changing. To help address these challenges, Symphony SummitAI works with our MSP partners to provide AI-enabled IT service management.

  • What’s Next For SaaS: 2 Trends Likely To Disrupt The Software-as-a-Service Landscape
    What’s Next For SaaS: 2 Trends Likely To Disrupt The Software-as-a-Service Landscape

    Major players have positioned themselves as SaaS market leaders, with names like Microsoft, Salesforce, and Oracle dominating their respective spaces. Meanwhile, many other SaaS product categories are bursting at their seams. So, should we believe that the market is already established? What, if anything, is next for SaaS?

  • Ready, Set, Launch: Tips For Building A Successful Reseller Onboarding Program
    Ready, Set, Launch: Tips For Building A Successful Reseller Onboarding Program

    Whether your software business is in start-up mode or well established, the decision to sell through resellers can be a difficult — but potentially game-changing — business strategy. Execution of your reseller distribution model is critical, and extensive thought and planning are required.

  • Are You Asking The Right Channel Questions?
    Are You Asking The Right Channel Questions?

    The Channel is changing rapidly, and we need to be able to adapt and change with it. Creating positive change depends on the questions we are asking ourselves and others.

  • How The Subscription Paradigm Flips The Cloud Financials Market
    How The Subscription Paradigm Flips The Cloud Financials Market

    The shift from orders to subscriptions might not sound earthshaking on the surface, but as Sage Intacct's David Appel explains, it's changing the entire cloud financials market.

  • Channel Partner Advice From A SaaS Company That Added 1,800+ Resellers In Less Than Two Years
    Channel Partner Advice From A SaaS Company That Added 1,800+ Resellers In Less Than Two Years

    ID Agent’s partner program has grown to 1,800+ partners in 21 countries in less than two years since this SaaS company started selling through the channel. Kevin Lancaster, CEO/Founder, and Matt Solomon, VP of Business Development, sat down with SoftwareBusinessGrowth.com to discuss partner support, onboarding, hiring for a channel team, and marketing. For more about the story of ID Agent’s successful channel launch and growth, see the August/September 2019 issue of Software Executive magazine.

  • Navigating The Terms Of Your Catalytic Pricing Moment
    Navigating The Terms Of Your Catalytic Pricing Moment

    Following these four pricing dos and don’ts can help a software company respond correctly when a high-value prospect comes knocking at the door.

  • Do You Really Know What’s Causing Churn?
    Do You Really Know What’s Causing Churn?

    The customers using your software, especially those with purchasing and decision- making authority, are busy. Too busy to hop on the phone for an hour and run through a postmortem for a software solution they are no longer interested in using.

  • When Status Quo Is Your Competitor, Big Changes Are Coming!
    When Status Quo Is Your Competitor, Big Changes Are Coming!

    Status Quo consistently winning means customers have what they need.

  • From 0 To 2000+ Partners How A SaaS Company’s Channel Program Reached Critical Mass
    From 0 To 2000+ Partners How A SaaS Company’s Channel Program Reached Critical Mass

    To say that ID Agent’s channel growth has been impressive would be a gross understatement. A more accurate assessment might say the company is a textbook example of how SaaS firms can grow exponentially without a direct sales team. Its channel play began in May 2017, when the company’s headcount was a grand total of two: Solomon and CEO/cofounder Kevin Lancaster. By December of that year 500 partners were reselling the software. Fast forward to today, and those partners total more than 2,000 in 22 countries and 45 employees.

  • 7 Steps For Simplifying SaaS Financial Audits
    7 Steps For Simplifying SaaS Financial Audits

    Audits are never a walk in the park, but the unique financial requirements of a SaaS business model can make them especially challenging.

  • Channel Best Practices From The First 10 Channel Journeys Podcasts
    Channel Best Practices From The First 10 Channel Journeys Podcasts

    A leading expert in the channel shares advice on strategy, management, marketing, sales, automation, and transformation.

  • The State Of The Channel In B2B SaaS
    The State Of The Channel In B2B SaaS

    Are channel partnerships driving SaaS revenue? And if so, how much? As it turns out, channel is an important edge for B2B SaaS growth. SaaS Capital reported on their annual survey of 1,000+ private B2B SaaS companies and the impact of channel on revenue.

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ABOUT SOFTWARE BUSINESS GROWTH

SoftwareBusinessGrowth.com seeks to inform and advise the software community on the best opportunities for business success, where developing killer code simply isn’t enough. At SoftwareBusinessGrowth.com, software companies learn the management, sales, marketing, HR, operations, support, finance, customer success, product, and partner development strategies that will take their solutions out of the testing and into the hands of more users. Through a daily stream of news and exclusive insight served up by winners in the software community, our multimedia newsletter, webinar, event, and site content helps readers build value for their software businesses.