The OKR framework is generating a lot of buzz in the tech industry. For marketing software company Influitive, the process of implementing OKRs has been transformative across every team and department.
Getting to Plan B: Breaking Through to a Better Business Model is a must-read for software executives who come from a tech background. Here are the book's best takeaways for SaaS companies.
Selling more software through indirect sales channels can create headaches for your direct sales team – and your partners – unless you proactively take steps to address the potential conflict.
I recently got an email from a reader asking if we had any content about employee bonus structures, so I reached out to a few CEOs and founders of successful software companies to see how they approach bonuses. Here’s what they had to say.
A certain amount of technical debt is just part of being in business as a software startup. Companies accept it – even embrace it – and will formulate a game plan to address it down the road. But what about the emotional debt that builds up in fast-paced, tense, high-growth startup environments?
Epson’s annual ISV Partner Conference is geared towards ISVs in the retail and hospitality space, but the takeaways below can apply to software companies in any vertical. Here are some of the high-level themes from my two days in Phoenix networking with 70+ software companies and technology executives.
This is one of the most crucial questions that emerges when embarking on a sales enablement journey. Because a sales enablement solution drastically alters the way an organization conducts its sales and marketing activities, it is imperative to understand exactly when you need sales enablement.
If you sat down with an investor today, do you know what kind of metrics and KPIs they'd want to see for your SaaS or subscription-based business? Seeing things from their perspective might change what metrics you choose to track each month — or it might even change how you run your business.
The user conference is ubiquitous among SaaS providers, but comparatively few companies hold additional Customer/Client Advisory Board meetings. This, in my opinion, is a missed opportunity.
An ISV’s effort does not end when the client is onboarded. In fact, it’s what you do after the sale that can make all the difference in your churn rate, the amount of self-referral leads you receive, and the average length of time a newly boarded customer stays with you.
Barring some unforeseen event, retailers have lots of reasons to feel positive as we head into the new year. The economy is good, consumer confidence is high and retail is stronger than might be expected, considering the often-repeated predictions of a retail apocalypse.
As blatantly obvious as it sounds, Sales and Marketing alignment is beyond critical for any organization. According to the Aberdeen Group, 74% of best-in-class organizations have a strong relationship between Sales and Marketing. So why is such common knowledge often hard to act on – let alone perfect?
Firms seeking enterprise-grade sales enablement solutions that include data aggregation and selective distribution controls first have a questions to answer: Should they custom-build internally or partner with an external vendor? his whitepaper reveals why enterprises need not wait to access a technology platform they can call their own and why they no longer have to undertake massive, capital-consuming development efforts to do so.
How to maximize the impact of your sales and marketing tech stack.
SaaSOptics is a complete B2B subscription management platform that provides subscription and order management, GAAP revenue recognition, e-invoicing and payments, financial reporting and robust subscription metrics and analytics. SaaSOptics is a cloud-based solution that enables emerging and growth subscription businesses the ability to eliminate their dependency on spreadsheets and streamline their financial operations, reporting and performance metrics.
For more than 30 years, APG Cash Drawer has been designing and delivering cash drawers with a variety of size, color, interface, and integration options. An APG cash drawer will provide years of smooth, trouble free service with virtually no downtime, no service required, and no headaches. Our cash drawers are so well constructed and so reliable that our customers install them and forget them - even in the most demanding environments.
Embedded Business Intelligence and Analytics for Software Companies. Exago BI is a 100% web-based, seamlessly embedded, no plugins required, white labeled solution for software companies looking to provide ad hoc reporting, dashboards and analytics to their internal and external customers. Our full-featured BI solution tightly integrates with your web-based SaaS and or on-premise application and allows non-technical users to easily create reports and dashboards without help from IT.
CompTIA is the voice of the world's information technology (IT) industry.
Revulytics offers cloud-based software usage analytics and turnkey services that give software producers deep visibility into how their products are being used and misused, providing them with actionable intelligence to generate revenue by converting unlicensed users into paying customers, optimize product development, and make data-driven decisions across their business. Its compliance analytics solution and services are used by leading software vendors to increase license revenue and globally reduce software piracy.
|RSPA stands for Retail Solutions Providers Association. We are the only association dedicated to the retail technology industry.|
The financial advising firm noticed they were burning valuable resources manually updating sales materials. With Seismic, they were able to automate those updates, ensure total accuracy, and speed up the update process by 33%. Watch how else their marketing and sales teams discovered the Seismic difference.
Alan Yarborough, Sales Enablement Marketing Manager at Blackbaud, shares how Seismic has helped marketing empower sales with the right content for every selling scenario to impact the bottom line.
Kathleen Voboril, Director of Digital and Marketing Operations at Elekta, explains how Seismic helped break down internal silos between marketing and sales, leading to better content from Marketing and 350% more content being used by Sales.
Senior Software Developer Dave Killough and VP of Product Development and Delivery Tom Gimpel of SofterWare about the data science behind their nonprofit fundraising platform, DonorPerfect. We find out what sorts of experiments they run, what insights they’ve uncovered, and how they use embedded BI to pass that value on to their clients.
We follow data whisperer Jen Stirrup through the circles (rectangles?) of spreadsheet hell, learning how companies find their way there and what they must to do escape. Protip: put an executive in the lead if you want to make it out at all.
SoftwareBusinessGrowth.com seeks to inform and advise the software community on the best opportunities for business success, where developing killer code simply isn’t enough. At SoftwareBusinessGrowth.com, software companies learn the management, sales, marketing, HR, operations, support, finance, customer success, product, and partner development strategies that will take their solutions out of the testing and into the hands of more users. Through a daily stream of news and exclusive insight served up by winners in the software community, our multimedia newsletter, webinar, event, and site content helps readers build value for their software businesses.