EDITOR'S DESK

SaaS Companies: What Is Your Plan B?

Getting to Plan B: Breaking Through to a Better Business Model is a must-read for software executives who come from a tech background. Here are the book's best takeaways for SaaS companies.

Mitigating Direct vs. Indirect Sales Channel Conflict

Selling more software through indirect sales channels can create headaches for your direct sales team – and your partners – unless you proactively take steps to address the potential conflict.

Employee Bonus Programs: Advice From 5 Software CEOs

I recently got an email from a reader asking if we had any content about employee bonus structures, so I reached out to a few CEOs and founders of successful software companies to see how they approach bonuses. Here’s what they had to say.

Software Startup Advice: Pay Off Your Emotional (Not Technical) Debt

A certain amount of technical debt is just part of being in business as a software startup. Companies accept it – even embrace it – and will formulate a game plan to address it down the road. But what about the emotional debt that builds up in fast-paced, tense, high-growth startup environments?

More From Our Editors

GUEST CONTRIBUTORS

  • What Payments M&A Activity Can Mean To An ISV
    What Payments M&A Activity Can Mean To An ISV

    Saying that mergers and acquisitions (M&A) activity in the payments space has been active is definitely an understatement. Over the past few years, major U.S. payment processors have merged, resulting in fewer, larger companies. Consolidation results in benefits — often for both parties involved, as well as for merchants that gain access to new technologies and the ability to support additional types of payment transactions.

  • Data And Personalization: The Shape Of Marketing In 2019
    Data And Personalization: The Shape Of Marketing In 2019

    Oh, hello there. Welcome to 2019. Have you emerged from your cocoon of holiday warmth? Judging by the leftover cookie crumbs on your face, the answer to that question appears to be “sort of.” No matter, the year is off to a blistering start as it always is in the world of sales and marketing. Perhaps you’re still wrapping up plans for the new year, or maybe you’ve hit the ground running right away. Wherever you are to kick off 2019 there are some trends you need to be aware of to be fully prepared.

  • Shortlist Qualifications For Sales Enablement Solutions
    Shortlist Qualifications For Sales Enablement Solutions

    The sales enablement industry has reached the point where there are many different vendors that offer some unique tools and features. It can be difficult to sort through all the vendors and determine what’s the best fit for your organization. This task is made even more difficult when you realize that investing in a sales enablement solution is a huge step for any organization. It will impact many different stakeholders, reallocate resources, and upend traditional processes.

  • Content Marketing Is On The Rise For Manufacturers

    For most manufacturing organizations there are many other concerns besides content marketing, and rightfully so. There are product concerns, logistical concerns, operational concerns, research & development concerns, and sales concerns. That’s a lot of concerns. “Concerns” kind of sounds weird now doesn’t it? Did you know that phenomenon is called semantic satiation? Fun fact!

  • 5 Red Flags To Avoid When Selecting An Embedded BI Solution

    Finding the right business intelligence (BI) solution to embed in your software is often difficult. With so many options on the market, knowing which choice is best can overwhelm even the most experienced software professional.

More From Guest Contributors

SOFTWARE WHITE PAPERS

  • 8 Challenges Of Sales And Marketing Alignment

    As blatantly obvious as it sounds, Sales and Marketing alignment is beyond critical for any organization. According to the Aberdeen Group, 74% of best-in-class organizations have a strong relationship between Sales and Marketing. So why is such common knowledge often hard to act on – let alone perfect?

  • To Build Or Buy An Enterprise Technology Solution

    Firms seeking enterprise-grade sales enablement solutions that include data aggregation and selective distribution controls first have a questions to answer: Should they custom-build internally or partner with an external vendor? his whitepaper reveals why enterprises need not wait to access a technology platform they can call their own and why they no longer have to undertake massive, capital-consuming development efforts to do so.

  • Achieving An End-To-End View Of Your Buyer's Journey

    How to maximize the impact of your sales and marketing tech stack.

More Software White Papers

FEATURED SUPPLIERS

  • Sage Intacct, Inc.
    Sage Intacct, Inc.

    Sage Intacct, Inc., a cloud accounting software company, develops and delivers financial management solutions to meet the needs of financial professionals. It offers general ledger accounting, accounts payable, purchase order, order management, accounts receivable, and cash management software; financial reporting and financial dashboards; digital board book; and Intacct Collaborate, a solution to connect people and accelerate processes.

  • APG Cash Drawer, LLC
    APG Cash Drawer, LLC

    For more than 30 years, APG Cash Drawer has been designing and delivering cash drawers with a variety of size, color, interface, and integration options. An APG cash drawer will provide years of smooth, trouble free service with virtually no downtime, no service required, and no headaches. Our cash drawers are so well constructed and so reliable that our customers install them and forget them - even in the most demanding environments.

  • Seismic
    Seismic

    Seismic is the recognized leader in sales and marketing enablement, equipping global sales teams with the knowledge, messaging, and automatically personalized content proven to be the most effective for any buyer interaction. Powerful content intelligence and analytics enable marketers to prove and improve their impact on the bottom line, revealing what is really driving revenue and what needs to be adjusted.

  • Yesware
    Yesware

    Time-saving tools that plug right into your email. Real-time Email Tracking. Presentation Tracking. Lives In Your Inbox. Emails, Calls, Calendar. Mail Merge. Insight To Act On. Email Link Tracking. Types: Email Tracking, Email Templates, Send Later, Attachment Tracking.

  • Revulytics
    Revulytics

    Revulytics offers cloud-based software usage analytics and turnkey services that give software producers deep visibility into how their products are being used and misused, providing them with actionable intelligence to generate revenue by converting unlicensed users into paying customers, optimize product development, and make data-driven decisions across their business. Its compliance analytics solution and services are used by leading software vendors to increase license revenue and globally reduce software piracy.

  • UpLead LLC.
    UpLead LLC.

    UpLead is an online B2B sales intelligence platform. We help businesses grow by enabling them to quickly identify and connect with new customers. Our technologically advanced web platform provides instant access to over 30 million verified B2B business contacts.

  • SaaSOptics
    SaaSOptics

    SaaSOptics is a complete B2B subscription management platform that provides subscription and order management, GAAP revenue recognition, e-invoicing and payments, financial reporting and robust subscription metrics and analytics. SaaSOptics is a cloud-based solution that enables emerging and growth subscription businesses the ability to eliminate their dependency on spreadsheets and streamline their financial operations, reporting and performance metrics.

  • CompTIA
    CompTIA

    CompTIA is the voice of the world's information technology (IT) industry.

  • RSPA
    RSPA
    RSPA stands for Retail Solutions Providers Association. We are the only association dedicated to the retail technology industry.  

     

  • Exago BI
    Exago BI

    Embedded Business Intelligence and Analytics for Software Companies. Exago BI is a 100% web-based, seamlessly embedded, no plugins required, white labeled solution for software companies looking to provide ad hoc reporting, dashboards and analytics to their internal and external customers. Our full-featured BI solution tightly integrates with your web-based SaaS and or on-premise application and allows non-technical users to easily create reports and dashboards without help from IT.

See All Featured Suppliers

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SOFTWARE INDUSTRY INSIGHTS

  • 10 Cold Email Formulas That Just Plain Work
    10 Cold Email Formulas That Just Plain Work

    For years copywriters have used basic scientific principles of persuasion and influence to come up with a number of writing techniques that reliably draw readers into their content. These formulas just plain work – and can stop people in their tracks and compel them to read your cold email. Here are 10 of the best formulas we’ve come across, as seen in real-world cold email examples from Yesware sales reps and others.

  • Mitigating Risk With On-Brand, Compliant Sales Materials At 361 Capital
    Mitigating Risk With On-Brand, Compliant Sales Materials At 361 Capital

    The financial advising firm noticed they were burning valuable resources manually updating sales materials. With Seismic, they were able to automate those updates, ensure total accuracy, and speed up the update process by 33%. Watch how else their marketing and sales teams discovered the Seismic difference.

  • Improving Close Rates And Winning More Deals At Blackbaud
    Improving Close Rates And Winning More Deals At Blackbaud

    Alan Yarborough, Sales Enablement Marketing Manager at Blackbaud, shares how Seismic has helped marketing empower sales with the right content for every selling scenario to impact the bottom line.

  • Increasing Sales Content ROI And Content Usage With Elekta
    Increasing Sales Content ROI And Content Usage With Elekta

    Kathleen Voboril, Director of Digital and Marketing Operations at Elekta, explains how Seismic helped break down internal silos between marketing and sales, leading to better content from Marketing and 350% more content being used by Sales.

  • Data Science And Embedded BI

    Senior Software Developer Dave Killough and VP of Product Development and Delivery Tom Gimpel of SofterWare about the data science behind their nonprofit fundraising platform, DonorPerfect. We find out what sorts of experiments they run, what insights they’ve uncovered, and how they use embedded BI to pass that value on to their clients.

More Industry Insights

ABOUT SOFTWARE BUSINESS GROWTH

SoftwareBusinessGrowth.com seeks to inform and advise the software community on the best opportunities for business success, where developing killer code simply isn’t enough. At SoftwareBusinessGrowth.com, software companies learn the management, sales, marketing, HR, operations, support, finance, customer success, product, and partner development strategies that will take their solutions out of the testing and into the hands of more users. Through a daily stream of news and exclusive insight served up by winners in the software community, our multimedia newsletter, webinar, event, and site content helps readers build value for their software businesses.