EDITOR'S DESK

  • Employee Bonus Programs: Advice From 5 Software CEOs
    Employee Bonus Programs: Advice From 5 Software CEOs

    I recently got an email from a reader asking if we had any content about employee bonus structures, so I reached out to a few CEOs and founders of successful software companies to see how they approach bonuses. Here’s what they had to say.

Software Startup Advice: Pay Off Your Emotional (Not Technical) Debt

A certain amount of technical debt is just part of being in business as a software startup. Companies accept it – even embrace it – and will formulate a game plan to address it down the road. But what about the emotional debt that builds up in fast-paced, tense, high-growth startup environments?

4 Quick Hits From Epson’s ISV Partner Conference

Epson’s annual ISV Partner Conference is geared towards ISVs in the retail and hospitality space, but the takeaways below can apply to software companies in any vertical. Here are some of the high-level themes from my two days in Phoenix networking with 70+ software companies and technology executives.

What You Missed At The Business of Software Conference

The Business of Software conference and its community of attendees stays engaged year-round beyond the event. Here are some of the highlights from my three days in Boston.

Takeaways From The Business Of Software Conference

“10 percent slower and 10 percent lower quality is hard to detect, but it will kill the company in two years.” That was just one of my favorite quotes from the 2018 Business of Software conference. Read on for 7 more quick takeaways.

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GUEST CONTRIBUTORS

  • How Product Managers Listen To The Voice Of The Customer
    How Product Managers Listen To The Voice Of The Customer

    Gartner has predicted that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health (Predicts 2018: Technology Go-to-Market). Based on this prediction, we were interested to see where things stand today and wanted to get a better sense of how Product Managers are currently using customer data and listening to the voice of the customer.

  • 3 Ways To Boost Channel Sales Through Better Marketing Content
    3 Ways To Boost Channel Sales Through Better Marketing Content

    The right content can transform sales reps into teachers. They become sources of information, rather than someone who simply repeats a tagline. They become problem solvers who understand the challenges that their prospects face. They become coaches who are equipped to understand their prospects’ strengths and weaknesses—and encourage them to think differently. And by championing the right content, they become thought leaders.

  • If All Sales Is Account-Based, Why Isn’t All Of Marketing: Bridging the Sales And Marketing Communications Gap
    If All Sales Is Account-Based, Why Isn’t All Of Marketing: Bridging the Sales And Marketing Communications Gap

    A strong relationship—one that yields results in shared objectives—demands solid communication. When it comes to sales and marketing teams, many B2B organizations are not there yet.

  • How To Master Outbound Sales (Even Without A $100k MBA)

    Lead generation is one of the most significant and challenging processes for a business. Whether you have a B2B company or a B2C one, gathering leads translates directly to your future growth. And to increase your customer base, you’ll have to invest in different strategies to get the results you need. One of them is the process of outbound sales.

  • The Content Optimization System: Using AI To Improve Every Step Of Content Creation

    When you think of a COS (content optimization system), you probably picture yourself revising old posts to boost their performance. But content optimization should be a part of your entire content creation process. That way, you’re getting all you can out of your content.

More From Guest Contributors

SOFTWARE WHITE PAPERS

  • Listening To The Voice Of The Customer

    Top findings from the Revulytics Product Management Survey that looks at the importance of customer data, who is using customer data across organizations, what customer data is being most commonly used for, and what tools are most commonly used to collect customer data.

  • Build Or Buy? Key Considerations In Implementing Software Usage Analytics

    Development teams are challenged to build increasingly competitive products, but they must overcome difficult tradeoffs to do so. They must prioritize a mounting backlog of new feature requests, balance innovation with maintenance, manage growing technical debt, improve quality and usability, accelerate delivery, and reduce cost — all at the same time.

  • Cash Management Solutions For The Cannabis Market

    Due to federal legislation, U.S. cannabis dispensaries face the singular challenge of having to process most transactions in cash.

More Software White Papers

FEATURED SUPPLIERS

  • First American Payment Systems
    First American Payment Systems

    First American Payment Systems is the integrated payments expert for simple, customized payment solutions. We provide payment solutions ISV’s need - focusing on EMV, mobile, PCI Compliance, and Security. Our expertise spans across multiple verticals and business types. In addition, we have a hands-on technical integration team to support partners through the integration process and get it done as quickly as possible. With over 210,000 merchants and our award-winning customer service, First American is a leading payment technology provider.

  • Revulytics
    Revulytics

    Revulytics offers cloud-based software usage analytics and turnkey services that give software producers deep visibility into how their products are being used and misused, providing them with actionable intelligence to generate revenue by converting unlicensed users into paying customers, optimize product development, and make data-driven decisions across their business. Its compliance analytics solution and services are used by leading software vendors to increase license revenue and globally reduce software piracy.

  • APG Cash Drawer, LLC
    APG Cash Drawer, LLC

    For more than 30 years, APG Cash Drawer has been designing and delivering cash drawers with a variety of size, color, interface, and integration options. An APG cash drawer will provide years of smooth, trouble free service with virtually no downtime, no service required, and no headaches. Our cash drawers are so well constructed and so reliable that our customers install them and forget them - even in the most demanding environments.

  • RSPA
    RSPA
    RSPA stands for Retail Solutions Providers Association. We are the only association dedicated to the retail technology industry.  

     

  • SaaSOptics
    SaaSOptics

    SaaSOptics is a complete B2B subscription management platform that provides subscription and order management, GAAP revenue recognition, e-invoicing and payments, financial reporting and robust subscription metrics and analytics. SaaSOptics is a cloud-based solution that enables emerging and growth subscription businesses the ability to eliminate their dependency on spreadsheets and streamline their financial operations, reporting and performance metrics.

  • CompTIA
    CompTIA

    CompTIA is the voice of the world's information technology (IT) industry.

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ABOUT SOFTWARE BUSINESS GROWTH

SoftwareBusinessGrowth.com seeks to inform and advise the software community on the best opportunities for business success, where developing killer code simply isn’t enough. At SoftwareBusinessGrowth.com, software companies learn the management, sales, marketing, HR, operations, support, finance, customer success, product, and partner development strategies that will take their solutions out of the testing and into the hands of more users. Through a daily stream of news and exclusive insight served up by winners in the software community, our multimedia newsletter, webinar, event, and site content helps readers build value for their software businesses.