Abby Sorensen

Abby Sorensen

Abby is the Chief Editor for Software Executive Magazine and Executive Editor for Channel Executive Magazine.

ARTICLES BY ABBY SORENSEN

  • Why Every POS ISV Should Read “Built To Last”
    Why Every POS ISV Should Read “Built To Last”

    One of my favorite quotes from the legendary business book “Built To Last” by Jim Collins and Jerry Porras is: “All products, services, and great ideas, no matter how visionary, eventually become obsolete. But a visionary company does not necessarily become obsolete, not if it has the organizational ability to continually change and evolve beyond existing product life cycles." If you work in the software space, I’m sure you can relate. That’s why Built To Last is a must-read for anyone serious about building a sustainable, profitable software company.

  • The Reality Of Selling Your Software Business Is Harder Than It Seems
    The Reality Of Selling Your Software Business Is Harder Than It Seems

    My inbox is bombarded with a daily stream of news about tech acquisitions. I know the mainstream tech media is obligated to cover the biggest of the big deals, but to me the headlines about billion dollar exits aren’t painting an accurate picture of just how difficult it can be to sell your software company.

  • Debating Software Company Growth Strategies
    Debating Software Company Growth Strategies

    There isn’t a “wrong” answer to whether top-line or bottom-line growth is more important for SaaS companies. Instead of debating the pros and cons of VC money, software companies should take a look, hard look at the best way to finance growth.

  • New Podcast For ISVs: Recapping The Challenger Sale
    New Podcast For ISVs: Recapping The Challenger Sale

    My addiction to podcasts is why I jumped at the opportunity to join a POS industry-specific podcast venture with industry veterans Jim Roddy of Worldpay, Sean Buckley of Vend,  and Jeremy Julianof CBS NorthStar  We plan to read a book and discuss its applications to POS resellers and software companies on a regular basis. Our first episode is a discussion about The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson.

  • 5 Software Business Lessons Learned From Binge Watching Silicon Valley
    5 Software Business Lessons Learned From Binge Watching Silicon Valley

    Here are five lessons software companies of any size can learn from the cast of Silicon Valley. If I could have sat down with the fictional founder and CEO of Pied Piper, Richard Hendricks, when the show first aired in 2014, I would have given him a handful SoftwareBusinessGrowth.com and Software Executive magazine articles.

  • Why A Small Software Company Was Flooded With 575 Job Applications
    Why A Small Software Company Was Flooded With 575 Job Applications

    Wildbit has been building development workflow, email delivery, and code deployment software for more than 16 years. The company was recently flooded with 575 applicants for a content strategist position. That’s right: 575 applications that didn’t require hiring a staffing firm or even heavily investing in promoting the job posting.

     

  • Quick Tips From A SaaS Marketing Expert
    Quick Tips From A SaaS Marketing Expert

    Andrus Purde knows firsthand how to scale SaaS marketing teams. Purde is the founder of Outfunnel, and was previously the head of marketing at Pipedrive and a product marketing manager at Skype. During his tenure at Pipedrive, he built a marketing team of more than 20 people and was along for the ride as the company grew from zero to more than 50,000 paying customers.

  • SaaS Funding Lessons From A Brewing Startup
    SaaS Funding Lessons From A Brewing Startup

    The CEO of a brewery POS software company shares insights from raising a seed round that can apply to software companies at any stage.

  • 9 Hacks For Successful Software User/Partner Conferences
    9 Hacks For Successful Software User/Partner Conferences

    If you’re one of the 80 percent of B2B companies with marketing dollars allocated to events, keep reading – especially if you’re a software company that hosts its own partner/user conference. If you’re not part of the event world, you should know Forrester ranks trade shows and events as the second most effective marketing investment behind your company’s website (but convincing you to enter the events business is another article for another day). When done right, partner/user conferences are a proven way to reduce churn, generate revenue, increase engagement, gather feedback, and create excitement about new products or features.

  • Software Wisdom From Seth Godin
    Software Wisdom From Seth Godin

    Speaker and author Seth Godin is the author of 18 books, including Tribes, which was on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. To his raving fans, Godin needs no introduction. To the average software developer who doesn’t religiously read his blog, one of the most popular in the world, it’s important to understand the marketing guru knows the ins and outs of software businesses. 

More Articles by Abby Sorensen