Abby Sorensen

Abby Sorensen

Abby is the Chief Editor for Software Executive Magazine and Executive Editor for Channel Executive Magazine.

ARTICLES BY ABBY SORENSEN

  • SaaS Companies: What Is Your Plan B?
    SaaS Companies: What Is Your Plan B?

    Getting to Plan B: Breaking Through to a Better Business Model is a must-read for software executives who come from a tech background. Here are the book's best takeaways for SaaS companies.

  • Mitigating Direct vs. Indirect Sales Channel Conflict
    Mitigating Direct vs. Indirect Sales Channel Conflict

    Selling more software through indirect sales channels can create headaches for your direct sales team – and your partners – unless you proactively take steps to address the potential conflict.

  • Back To Bootstrapping: Why Wistia Raised $17.3 Million In Debt
    Back To Bootstrapping: Why Wistia Raised $17.3 Million In Debt

    Raising debt instead of selling the business or bringing on more investors defied conventional wisdom in the tech space, but it ultimately set this video software company on the right path for a sustainable future.

  • Reevaluating Software Success In 2019
    Reevaluating Software Success In 2019

    Success is often too narrowly defined by how much a company has raised, whether or not it is on a path to go public, or how quickly headcount has scaled.

  • Companies To Watch: Soter Technologies
    Companies To Watch: Soter Technologies

    This determined EdTech founder is engineering hardware solutions, releasing new product lines quickly, and setting his sights on the enterprise market.

  • SaaS Growth The Smart Way
    SaaS Growth The Smart Way

    This SaaS startup has eschewed the raise-as-much as- you-can, growth-at-all-costs mantra of Silicon Valley while patiently engineering a product and culture poised for long-term success.

  • Employee Bonus Programs: Advice From 5 Software CEOs
    Employee Bonus Programs: Advice From 5 Software CEOs

    I recently got an email from a reader asking if we had any content about employee bonus structures, so I reached out to a few CEOs and founders of successful software companies to see how they approach bonuses. Here’s what they had to say.

  • 4 Quick Hits From Epson’s ISV Partner Conference
    4 Quick Hits From Epson’s ISV Partner Conference

    Epson’s annual ISV Partner Conference is geared towards ISVs in the retail and hospitality space, but the takeaways below can apply to software companies in any vertical. Here are some of the high-level themes from my two days in Phoenix networking with 70+ software companies and technology executives.

  • What You Missed At The Business of Software Conference
    What You Missed At The Business of Software Conference

    The Business of Software conference and its community of attendees stays engaged year-round beyond the event. Here are some of the highlights from my three days in Boston.

  • Takeaways From The Business Of Software Conference
    Takeaways From The Business Of Software Conference

    “10 percent slower and 10 percent lower quality is hard to detect, but it will kill the company in two years.” That was just one of my favorite quotes from the 2018 Business of Software conference. Read on for 7 more quick takeaways.

More Articles by Abby Sorensen