Abby Sorensen

Abby Sorensen

Abby is the Chief Editor for Software Executive Magazine and Executive Editor for Channel Executive Magazine.

ARTICLES BY ABBY SORENSEN

  • The Physics Of Software Business Operations
    The Physics Of Software Business Operations

    The COO of Moogsoft explains how simple changes to customer success, marketing, and sales operations can set the stage for growth.

  • Companies To Watch: OrderOut
    Companies To Watch: OrderOut

    Managing integrations and simple monthly pricing are keys to the growth goals of this startup that manages online third-party food delivery orders for restaurants.

  • From 0 To 2000+ Partners How A SaaS Company’s Channel Program Reached Critical Mass
    From 0 To 2000+ Partners How A SaaS Company’s Channel Program Reached Critical Mass

    To say that ID Agent’s channel growth has been impressive would be a gross understatement. A more accurate assessment might say the company is a textbook example of how SaaS firms can grow exponentially without a direct sales team. Its channel play began in May 2017, when the company’s headcount was a grand total of two: Solomon and CEO/cofounder Kevin Lancaster. By December of that year 500 partners were reselling the software. Fast forward to today, and those partners total more than 2,000 in 22 countries and 45 employees.

  • Do You Really Know What’s Causing Churn?
    Do You Really Know What’s Causing Churn?

    The customers using your software, especially those with purchasing and decision- making authority, are busy. Too busy to hop on the phone for an hour and run through a postmortem for a software solution they are no longer interested in using.

  • Building Software Vs. Building A Company
    Building Software Vs. Building A Company

    This tweet has stuck with me for many weeks. "What I thought we were building: a SOFTWARE company What we’re actually building: a software COMPANY."

  • Companies To Watch: SOOP
    Companies To Watch: SOOP

    This seasoned software executive is getting his text-to-order startup off the ground by being smart about bootstrapping, pricing, and beta customers.

  • Operationalizing Growth At Upserve
    Operationalizing Growth At Upserve

    This CEO opens up about the strategy for ushering this restaurant point of sale and analytics software company toward its next phase of growth.

  • Channel Partners Need Your Help (But Not Via Another Email About Your Software’s Latest Features)
    Channel Partners Need Your Help (But Not Via Another Email About Your Software’s Latest Features)

    When BlueStar invited me to join them at their ISV Connect Summits in 2019, I jumped at the chance to help steer education sessions. Why? Because I know many software companies want to have successful partner programs, but they struggle to execute when it comes to selling their software through indirect channels.

  • Why Aren’t Software Companies Embracing The Channel?
    Why Aren’t Software Companies Embracing The Channel?

    The channel isn’t going away, and software isn’t getting easier or cheaper to sell. So, why do software companies struggle to capitalize on the selling power of channel partners?

  • Transforming A SaaS Business In A Single Week
    Transforming A SaaS Business In A Single Week

    This founder/CEO shut his SaaS company down for a week and invested half a million dollars to reboot its culture and put it back on a path of rapid growth.

More Articles by Abby Sorensen