When BlueStar invited me to join them at their ISV Connect Summits in 2019, I jumped at the chance to help steer education sessions. Why? Because I know many software companies want to have successful partner programs, but they struggle to execute when it comes to selling their software through indirect channels.
This B2B2C software platform serves up flexible features and complementary services while growing its customer base of sports businesses 125 percent YoY.
The channel isn’t going away, and software isn’t getting easier or cheaper to sell. So, why do software companies struggle to capitalize on the selling power of channel partners?
This founder/CEO shut his SaaS company down for a week and invested half a million dollars to reboot its culture and put it back on a path of rapid growth.
This CTO explains how a flat organizational structure and a methodical employee offboarding process can help engineers flourish.
When Jennifer Goldsmith joined Veeva Systems in 2010, the company had one product line and fewer than 60 employees. Today it is approaching $1 billion in revenue thanks to its strong partnership with the life sciences industry.
Perfect alignment surely doesn’t exist in the business world — especially for software companies that are forced to move so fast.
A first-time founder’s business acumen and ability to stretch resources has this restaurant self-ordering app poised for breakout growth in 2019.
The aftermath of the CaterTrax acquisition proves software companies can find long-term solutions without needing headline-grabbing VC-backed exits.
Selling more software through indirect channels sounds nice in theory, until you start thinking about the headaches it can cause between your direct reps and those partners.