Article | March 26, 2019

A 7-Step Application User Adoption Strategy That Works

Source: EVO Payments

This strategy will result in a higher level of user buy-in, more likelihood that users will take advantage of all software features, and increased value to your customers.

The software applications you develop are, fundamentally, meant to be used. Your products will have little value to your B2B clients if their employees don’t use them. Consequently, your contributions to a user adoption strategy will not only help your customers get the most out of your software applications, but also benefit you through greater customer satisfaction and retention.

Here’s a 7-step adoption strategy that will result in a higher level of user buy-in, more likelihood that users will take advantage of all software features, and increased value to your customers.

7-Step User Adoption Strategy

  1. Establish a Knowledge Base

New software application users will have questions — you need to anticipate them and provide the answers. Include guidance within the application that can help them navigate and use it efficiently. You may also want to create an online user guide that your customers and their employees can turn to for information. Continually improve your knowledge base by using the data and feedback you collect from users.