Article | July 11, 2018

Accelerate Growth With Product Qualified Leads (PQLs)

Source: Aptrinsic

By Travis Kaufman, Aptrinsic

Accelerate Growth With Product Qualified Leads (PQLs)

As a SaaS product leader, you are under increasing pressure to create products that generate and grow revenue for your organization. As if acquiring customers wasn’t challenging enough, you must also continue to deliver value to your customers to increase customer lifetime value and mitigate churn. As you develop new product initiatives to deliver on your revenue growth goals, you really have two options; focus on acquiring new customers or increasing share of wallet from existing customers through up-sell and cross-sell offers.