Sales and marketing technology has come a long way.
In the 1990s, modern customer relationship management (CRM) software was horn as arguably the most revolutionary resource for salespeople. CRM helps sales organizations track sales activities from the lead stage all the way to becoming a customer, and therefore helps drive sales and increase revenue. It would be rare to find a sales team today that isn't using a tool like Salesforce or Microsoft Dynamics to manage prospect and customer data. CRM has paved the way for other sales technology, and Forbes estimates that the CRM market will be valued at $36 billion in 2017.