Case Study

Acquia Adopts ‘Predictable Revenue' Strategy

Source: Yesware
Acquia Adopts ‘Predictable Revenue’ Strategy

Background

Acquia is a CMS platform for building, delivering, and optimizing digital experiences with agility and speed. The company provides cloud-based solutions for content, community and commerce across the world and its sales team spans four continents.

Challenge

Predictable revenue not possible without sales automation

When Aaron Ross first published Predictable Revenue in May 2011, Acquia’s sales managers and reps were 100% on board.

But the team didn’t have the technology to execute this strategy.

Reps were without an empowerment tool, spending more time on admin tasks and redundant work than actual selling. Two hours a day went down the drain, with copying, pasting, and customizing emails, and manually entering activities into Salesforce.

VIEW THE CASE STUDY!
Signing up provides unlimited access to:
Signing up provides unlimited access to:
  • Trend and Leadership Articles
  • Case Studies
  • Extensive Product Database
  • Premium Content
HELLO. PLEASE LOG IN. X

Not yet a member of Software Business Growth? Register today.

ACCOUNT SIGN UP X
Please fill in your account details
Login Information
I'm interested in newsletter subscriptions.
ACCOUNT SIGN UP

Subscriptions

Sign up for the newsletter that brings you the industry's latest news, technologies, trends and products.