A conversation with Dan Viscount, SVP and Co-General Manager, IPOS Division at EVO
Payment processing offers value beyond recurring revenue, it also can help ISVs build stickier relationships with their customers. Dan Viscount — SVP and Co-General Manager, IPOS Division at EVO — recently spoke with The Business Solutions Network this and more.
Q: How can payments help form stickier relationships between ISVs and their customers?
Viscount: Over the last several years, merchants are demanding simplicity. They want a one-stop-shop for all their needs. ISVs are bundling software, hardware, gift and loyalty card programs, e-commerce, services, support, reporting, and payment processing into a simple monthly plan – not unlike the cell phone industry. The reliance on that bundle creates the stickiness. If the merchant tries to change any one piece, it could break or change the experience.