Your success as an ISV is always related to how well the applications you develop meet the needs of your clients— but right now in retail, it’s absolutely crucial. Retail ISV growth depends on more than developing simple tools for merchants to use at the checkout or that allow them to accept payments made on a smartphone. Retailers need software solutions that meet the challenges of a rapidly changing, ultra-competitive industry. They need help in the fight to win customers and keep their loyalty. Retail ISV growth requires a deep understanding of the industry and the ability to develop applications that help retailers execute their business strategies.