Magazine Article | October 2, 2017

7 Lessons Learned From Building A Reseller Program

Source: Software Executive magazine

By Kevin Kogler, founder and president, MicroBiz

Advice from a software founder who took the channel fork in the road.

Like many startups, my company, MicroBiz, initially subscribed to the “build it and they will come” theory when developing our product. After launching our new product and gaining traction with early adopters organically, we came to a crossroad. We could either go direct and invest our marketing dollars in SEO and online advertising or invest in growing and strengthening our reseller channel. The direct strategy would enable us to keep 100 percent of the revenue, but that came with potentially lower growth.

We ultimately decided to build out a partner network, but we learned many lessons the hard way, as creating successful partner programs isn’t easy. It takes lots of time, effort, and strategic planning. Here are some of the steps that I wish we would have done a better job with when developing our reseller program. Hopefully, the following suggestions will help you develop your channel strategy with fewer hard lessons.

VIEW THE MAGAZINE ARTICLE!
Signing up provides unlimited access to:
Signing up provides unlimited access to:
  • Trend and Leadership Articles
  • Case Studies
  • Extensive Product Database
  • Premium Content
HELLO. PLEASE LOG IN. X

Not yet a member of Software Business Growth? Register today.

ACCOUNT SIGN UP X
Please fill in your account details
Login Information
I'm interested in newsletter subscriptions.
ACCOUNT SIGN UP

Subscriptions

Sign up for the newsletter that brings you the industry's latest news, technologies, trends and products.