Guest Column | September 29, 2020

Linda Rose: Tips, Traps, And Tactics For Getting Acquired

By Rob Spee, Channel Journeys Consulting


Linda Rose
Founder, RoseBiz, Inc.

Get Acquired for Millions

Encinitas, CA

Year Founded

Provide M&A services to technology service providers and prepare them to sell at their most optimal value.

Channel Experience
29 Years



“If you were to leave your company very quickly after a sale, could your management team take over and maintain the sales after your departure?” –  Linda Rose

Now may be a better time than ever for technology service providers including VAR's, MSP's, and ISV's, to sell their business. Private equity firms are coming down market to find new opportunities. Global System Integrators are looking for ways to accelerate business growth through acquisitions.

Thousands of channel partners are looking to retire in the next few years and dream of selling their company. How can they prepare for acquisition and sell at the most optimal value? That is exactly what I learned in my recent Channel Journeys podcast interview with Linda Rose, founder of RoseBiz and the author of Get Acquired for Millions.

Key Take-Aways

Before becoming an author and M&A consultant, Linda built and sold three technology service companies. Through her own experience and additional research, Linda has over 100 tips, traps, and tactics for being acquired in her book. Here are 5 favorites that we talked about.

  1. Start running GAAP-based financials to prepare your books
  2. Distinguish yourself with a unique value proposition
  3. Celebrate your wins by announcing them to the world through PR and social media
  4. Build a rock-solid management team and prepare your successors
  5. Develop your own IP, including your “secret sauce” that makes your company successful

Take Action - One Thing You Can Do Today

Check out the resources at the bottom of my podcast post. Here you will find a promo code to discover what your company is worth using Linda’s Value Maximizer Assessment. And follow the link to listen to the first chapter of her book Get Acquired for Millions for free.

About The Author

Rob SpeeRob Spee is the founder and CEO of Channel Journeys Consulting and host of the Channel Journeys podcast. Rob applies his channel expertise to help clients create and execute channel strategies to accelerate revenue growth. His global channel experience spans from building channels at startups to vendors and distributors like Arrow, BMC, Carbonite, and SAS. Follow Rob on Twitter and LinkedIn.