Article | April 15, 2019

6 Partner Marketing Trends To Be Excited About In 2019

Source: Allbound

By Micro Startups

Retail Email Marketing

The internet has achieved many things in the business world over what historically amounts to a very small period of time, and all fundamentally through its ability to connect. Consequently, the world of partner marketing has seen its opportunities increase exponentially. At any time, from anywhere, you can reach out to anyone in the world. And as culture changes, new technologies arrive, and existing technologies mature, partner marketing only stands to grow further as we advance through 2019 — but what specifically should you anticipate experiencing by the time 2020 arrives? Let’s take a look at 6 partner marketing trends that should prove exciting this year:

Cross-platform attribution becoming standard

One of the fundamental benefits of engaging with partner marketing is that it allows you to extend your reach to varied and unfamiliar channels. Instead of trying to determine how best to approach them using your standard strategy, you allow a partner with the required knowledge and expertise to bridge the gap for you.

However, finding ways to expand your influence across multiple channels hasn’t always made life easy when it comes to analytics. Attribution is a stubborn problem: there’s far less value in gathering interest through extensive partner marketing if you can’t ultimately tell where the interest is coming from. It could be that one partner is producing all the results, with all the others majorly underperforming — if so, you need to know.