Process-Driven CRM: Increasing Revenue With Smarter Workflows

By Michael Rooney, SVP and General Manager, bpm’online

The CRM market has come alive of late with innovation and new feature sets that make it an exciting opportunity for channel partners in search of additional revenue streams. Gartner and Bessemer Venture Partner’s spring 2015 data shows double the growth for cloud based CRM. With a 27 percent growth rate in online CRM solutions for SMBs, according to Odin’s data, the channel is rapidly signing up alternatives that as Forrester says are often better suited to mid-tier entities than the big names. In addition, both Forrester Research and Nucleus Research have noted the fragmentation of the CRM market and the innovation emerging from players beyond the few big names. 

The move from solely on-premises CRM deployments to cloud-based CRM software, and the new service opportunities it brings, is part of this shift but there’s more. It’s a rare opportunity for the channel to kill two birds with one stone, so to speak, by capturing the market for stronger business process-driving capabilities by filling gaps where revenues can slip away, in addition to opportunities for better and more agile CRM. 

Please log in or register below to read the full article.