By Will Cannon, UpLead
Ever wished you could consistently close more deals? Sure, you have – every business does.
And whether you’re closing at 1%, 5% or 50% – one sure way to get more deals down the pipeline is to gather more leads.
So read on to discover 20 tools that will help your sales prospecting efforts – and generate more leads for you.
What Is Sales Prospecting?
Sales prospecting is everything your reps do to generate more leads. For example, cold calling. Cold emails. Attending events with the chief purpose of getting prospective clients’ information.
It’s the first step to your sales pipeline. It’s how you get interested parties in the door.
In a nutshell:
It’s when inbound reps make outbound calls or send outbound emails to cold leads in the hopes of getting them interested in the product or service they’re selling.
Note the use of “get them interested”. The purpose of sales prospecting is to get them interested – not to sell them. So, all you need to do it whet their appetite. No close necessary just yet.