By Rob Spee, Channel Journeys Consulting
Sally Jo LaMont
Principal, Social Sales Link
Transform the way business development professionals grow their business by leveraging the power of LinkedIn.
“Becoming that thought leader at a time like this, that really will help you become memorable.” – Sally Jo LaMont
Forming new relationships and staying connected is more challenging and more important than ever in this new normal virtual world. Yet it’s not as hard as you might think.
Sally Jo LaMont, a Social Media Guru, has made a career out of helping partners and partner managers leverage LinkedIn to build and strengthen connections. Sally shared four great tips for staying connected while you stay home on the 50th episode of my Channel Journeys podcast.
- Update your LinkedIn headline. This is your billboard. Use it to promote how you can help others, not what you have done or what title you hold.
- Use the About section to provide value, offer tips, make it read like a valuable resource so people will want to connect with you and learn more.
- Find new connections by first providing value to your existing 1st level connections. Then ask for warm introductions to others in their networks.
- Your first conversation with a new connection must be about providing insights, not about your product or what you do.
Take Action - One Thing You Can Do Today
Consider two people who have made a difference in your career – a colleague, a boss, a partner. Write a recommendation for each of them and post it on LinkedIn. Then listen to the complete Channel Journeys podcast with Sally Jo for more details on how you can become a thought leader and get better connected.
About The Author
Rob Spee is the founder and CEO of Channel Journeys Consulting and host of the Channel Journeys podcast. Rob applies his channel expertise to help clients create and execute channel strategies to accelerate revenue growth. His global channel experience spans from building channels at startups to vendors and distributors like Arrow, BMC, Carbonite, and SAS. Follow Rob on Twitter and LinkedIn.