By Matt Ellis, Seismic
The sales enablement industry has reached the point where there are many different vendors that offer some unique tools and features. It can be difficult to sort through all the vendors and determine what’s the best fit for your organization. This task is made even more difficult when you realize that investing in a sales enablement solution is a huge step for any organization. It will impact many different stakeholders, reallocate resources, and upend traditional processes.
As you go through the rigorous process of deciding what platform is best for your organization, you will run across features that you realize are must-haves. Non-negotiables will begin to pile-up and you will begin to whittle away vendors that don’t meet your needs. Getting to a shortlist of potential vendors is an exciting step. It means you will soon begin taking meetings and diving deeper into exactly what your organization hopes to get out of a sales enablement platform.
So what are the qualifications and features you should be looking at for when you are trying to shortlist vendors? The author over at the Sales Enablement Market Size and Vendor List blog has come up with some qualifications. The author tracks the overall state of the industry and the major trends.